Blog

Brand advocacy platform: more than just a social media planning tool

A company that operates online cannot do so successfully without social media. But, being visible on these platforms, and generating revenue, is quite difficult. Various social media planning tools have been developed to help you out, but Apostle has gone a step further with the development of our brand advocacy platform. This platform will enable your company to improve its online visibility. Read on to discover how it works.

Nicole Verstraten

October 22, 2021

Organic growth, authentic content, advantage of personal channel

As a marketer you invest a lot of time in creating good content. The pressure from the sales department is increasing because they are looking for new leads. But... you don't have enough budget to buy expensive social media ads to run successful campaigns. On the other hand, you see the organic social media reach of your company pages is decreasing more and more. Recognizable? Don’t worry. We have the solution for your problem!

Stefan Kapteijns

October 21, 2021

Why employee advocacy works for every organization

Online we give it an expensive term: employee advocacy. Employees share company-related content in their personal network on social media. That's it! But how do you get your employees to start sharing about your organization on social media? You have to earn that!

Nicole Verstraten

October 11, 2021

What is Brand Advocacy?

You may have heard about employee advocacy in recent years. It means that you activate your employees as brand ambassadors of your organization. They share messages on their personal social media channels and ensure a greater online reach for your organization. But why should we only increase this online reach through our employees? Why not also through dealers, franchise offices or other fans of your organization? We are launching a new term for this: brand advocacy.

Nicole Verstraten

October 7, 2021

What is employee advocacy?

Before we start diving into employee advocacy, we would like to tell you the story behind the popular strategy. With the rise of social media, employees have more influence than ever on the image of your organization. How can you turn today’s employees into brand ambassadors? And how will you make sure that they will connect their own ‘personal brand’ to your organisation?

Stefan Kapteijns

September 23, 2021

Social Reach optimization (SRO)

Nowadays, if you want to increase your online reach, the organic route is the most effective. The solution: Social Reach Optimization (SRO).

Nicole Verstraten

September 23, 2021

How employee advocacy can contribute to your social selling strategy: 3 tips

In times of crisis, a good social selling strategy is a must. Any company that wants to generate enough revenue during the lockdown must have its online presence in order. Read on to discover how to take advantage of social selling by using employee advocacy. We offer you 3 tips on how to create a successful strategy, and show you how to stand out among all the other companies competing for the attention of your potential customers.

Nicole Verstraten

August 2, 2021

Five reasons why modern leaders embrace the Social shift

The digital and technological developments proceed exponentially. We are all dealing with it, especially nowadays. In this fast-changing world organizations are facing challenges to keep in contact with their customers. That is why more and more leaders embrace the Social shift method.

Koen Jordaans

August 2, 2021

Extend your reach with employee advocacy

Investing in empowering your employees to share your business content with their network can be hard to justify without proven results. Making your employees feel valued is one thing but improving key performance indicators is at the heart of every successful business.

Stefan Kapteijns

July 20, 2021

Make your company stand out in a crowded social media landscape

For modern companies, online visibility is more important than mere online presence. Especially now. Yet, most companies fail to achieve this by missing out on the many opportunities the internet has to offer.

Nicole Verstraten

July 20, 2021

6 Social selling strategies for an efficient approach

The age of digital transformation has reshaped the world of marketing and sales. To reach customers, new channels of communication are being used alongside traditional sales methods. Since the beginning of the corona crisis, the shift to online business has accelerated. Whereas conventional methods, such as physical sales, are unachievable at the moment, online channels offer a range of possibilities. Amongst all this, social selling appears as a successful strategy to help businesses stand out.

Koen Jordaans

July 20, 2021

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