Blog

( New )

Social Reach Optimization, or SRO, began life as the solution to a problem.

The evolution of social media channels towards peer-to-peer sharing over corporate sharing means that company pages have fallen out of favour, and increasing advertising spend has become necessary. A solution to the problem is Social Reach Optimization (SRO), which involves optimizing organic reach by communicating via existing personal networks.

Nicole Verstraten

April 4, 2023

( View all)

Social Reach Optimization, or SRO, began life as the solution to a problem.

The evolution of social media channels towards peer-to-peer sharing over corporate sharing means that company pages have fallen out of favour, and increasing advertising spend has become necessary. A solution to the problem is Social Reach Optimization (SRO), which involves optimizing organic reach by communicating via existing personal networks.

Nicole Verstraten

April 4, 2023

What is your role as SRO Coach?

As SRO Coach, you will coach the Social Master (content creator within an organization) and regular brand ambassadors to get the most out of their ambassador program using the Apostle platform. To achieve this, we will provide all the tools necessary to dress your role correctly.

Stefan Kapteijns

March 16, 2023

Activate the Social creator and Social activator

To create a successful social media ambassador program, companies should start with a small group of social creators and activators. Social creators are digital-savvy colleagues who are comfortable with creating content and using social media. C-level executives make great activators, possessing the confidence and influence needed to be early adopters. It is important to approach candidates in person to make them feel special and appreciated.

Stefan Kapteijns

February 14, 2023

How Centralpoint put the right people in the right place to get started with SRO

Centralpoint merged with Dustin in 2022 to become a major IT solutions and reselling company in Europe. They started working with Apostle in 2017 with a small group of brand ambassadors and have grown to 150 ambassadors. The results were impressive, leading to a 612% increase in online reach, leads, and potential candidates. Centralpoint's social media strategy has transformed, becoming their primary source of leads and communication with potential customers.

Nicole Verstraten

February 8, 2023

How to scale up your SRO program

After an organization has onboarded their first group of ambassadors and increased involvement gradually over time, it's time to reflect on their plan and scale up their activity. Options include regular kick-off meetings, a keynote presentation, and a landing page. To avoid duplication, content should be spread evenly and not every post scheduled for every ambassador.

February 1, 2023

Social Media Trends: what we learned from 2022

In 2022, social media experienced changes that will shape strategies moving forward. These changes include breaking down barriers, embracing deeper meaning in messages and prioritizing transparency to build trust. This shift towards authentic communication and user-generated content, as well as the concept of Social Reach Optimization (SRO).

Nicole Verstraten

January 17, 2023

10 tips to keep brand ambassadors active on social media

After your first successes with an employee advocacy program, it's important to keep your brand ambassadors active and engaged with the program. In this blog we'll give 10 practical tips to keep your brand ambassadors active on social media.

Nicole Verstraten

January 12, 2023

SRO program: the Social Ambassador

Social Ambassadors are the final step in bringing the stories that have been gathered, curated and visualized to life. And the great news is, it’s also a role that can be completed with just a few clicks.

Nicole Verstraten

January 9, 2023

SRO program: the Social Activator

Social Activators play a critical role in inspiring the rest of the organization to actively share content on social media. They have great influence and can inspire staff to join the program.

Nicole Verstraten

January 9, 2023

SRO program: the Social Creator

The Social Creator takes responsibility for creating and gathering the authentic content from your colleagues that brings your company’s products and services to life.

Nicole Verstraten

January 9, 2023

An introduction to the structure and roles in SRO and Apostle

Social Reach Optimization has a specific role structure that sets clear expectations for all ambassadors. Alongside the SRO Coach there are four roles in our program: Social Master, Social Activator, Social Creator and Social Ambassador. In this blog we'll dive deeper into the roles and structures in SRO and Apostle.

Nicole Verstraten

January 4, 2023

SRO program: the Social Master

The Social Master acts as the project manager for your SRO program. This important role has overall admin control for your program, and creates and schedules all social media posts for your Social Ambassadors to share.

Nicole Verstraten

December 19, 2022

10 best Employee Advocacy Tools

Employee advocacy tools can help spread content by planning branded social media posts. Give your content more reach through employees, business affiliates, partners, and other stakeholders. Developing an employee centered content strategy can boost your organic reach by 561%. In order to select the right solution for your business, it’s important to compare the capabilities of each tool.

Nicole Verstraten

December 12, 2022

Social Reach Optimization works for these departments and types of organizations

By now, you’ve probably read all about the benefits of Social Reach Optimization (SRO) and want to know more about how to apply it in your organization. Which departments benefit the most from SRO? And for what types of organizations does SRO work best? Read all about it in this blog post!

Nicole Verstraten

December 5, 2022

7 essential elements of Social Reach Optimization

Are you tired of expensive social media advertising, while not getting the results you need? To really connect with customers, stakeholders, and job candidates, you need a different approach. Social Reach Optimization (SRO) is about sharing authentic content on your brand ambassadors’ social media pages, to boost your reach and visibility. But how does Social Reach Optimization work exactly? In this blog post, you’ll read all about the 7 essential elements of SRO.

Nicole Verstraten

November 9, 2022

What is franchise advocacy?

Getting every franchise to contribute to your social media activities can be challenging. One of the reasons is that not every franchisee has a marketeer or content creator in their staff, which means they may not have the time or knowledge to post on social media. But even when you suggest ready-to-share posts on an internal platform, your franchisees don’t always copy and share them on their regional corporate pages. How do you make sure your franchisees share relevant content on social media? And how do you maintain a consistent brand image? Meet franchise advocacy!

Annemieke Hendriks

October 27, 2022

Want more control over retailers' brand communications? Meet dealer advocacy!

Many brands do not sell their products and services directly to customers, but use dealers instead. As a brand owner, you’ll always be in contact with these dealers, however, they are responsible for promoting your products. And this is exactly where you could improve the process. Want to know how? Meet dealer advocacy!

Nicole Verstraten

October 11, 2022

Why employee advocacy is crucial for your sales

You may have noticed that awareness of employee advocacy is growing. Far from just a way to increase visibility online, employee advocacy can play a critical role in your organization's future performance. In this blog post, you’ll learn how employee advocacy benefits your sales.

Nicole Verstraten

October 5, 2022

How to prevent duplicate content for your social media ambassadors

We can all remember feeling overloaded by one brand who didn’t co-ordinate their corporate social media posts effectively. When several colleagues share the same content about a news item or event, you might experience similar negative feelings. That’s why it’s essential to use a clear strategy when distributing your content. Luckily, the Apostle platform has your back.

Nicole Verstraten

October 5, 2022

6 benefits of Social Reach Optimization for HR Managers

Social Reach Optimization (SRO) is about putting real people at the center of your social media strategy and improving your reach organically. This not only improves your marketing strategy, but benefits HR managers as well. Another bonus? SRO also helps marketing and HR to learn from each other and work together more efficiently. Read on to find out why!

Annemieke Hendriks

September 7, 2022

Tips to ensure your content stays relevant

How do you ensure that you have enough quality material to keep your followers engaged? Creating authentic content is expensive to outsource and may take up a lot of your time. Apostle offers some new features within the platform that help you to plan and execute your content opportunities with more ease.

Nicole Verstraten

August 29, 2022

How to persuade your colleagues to become brand ambassadors

Companies are waking up to the fact that stories are more meaningful and inspiring when they’re told by staff in a variety of roles and at different levels. It also increases your organic reach dramatically. So how do you persuade your employees to become brand ambassadors?

Nicole Verstraten

August 25, 2022

4 tips for planning your social media posts

When you’re planning your social media content, you need to think about the type of content you want to share, how frequently, and at what times of the day. Read on to learn our social media planning tips and the sort of impact they can have as part of your content strategy.

Annemieke Hendriks

August 23, 2022

The benefits of a good social media content strategy: why you can’t manage your social media without it

From gaining a clearer structure for your posts to achieving your content goals faster, there are several reasons why it’s time to create your own content strategy. Learn more about the benefits of getting your social media content strategy in order.

Nicole Verstraten

August 17, 2022

How to create a good content strategy

A good content strategy defines your success on social media. In this blog post, we’ll share 4 tips on how to plan your content effectively.

Annemieke Hendriks

August 15, 2022

What is employee advocacy?

Employee advocacy is one of the most authentic ways to increase your online reach. Discover what employee advocacy is and why it’s so important for your company’s growth strategy.

Annemieke Hendriks

August 10, 2022

5 benefits of Social Reach Optimization

Your audience wants to read authentic, personal stories on social media. They’re not interesting in constantly seeing marketing content and advertisements. That’s where Social Reach Optimization comes in.

Annemieke Hendriks

July 8, 2022

The way to increase your organic reach on social media

As a marketer you invest a lot of time in creating good content. But... you don't have enough budget to buy expensive social media ads to run successful campaigns. Recognizable? Don’t worry. We have the solution for your problem!

Stefan Kapteijns

October 11, 2021

Why employee advocacy works for every organization

Employees share company-related content in their personal network on social media. That's it! But how do you get your employees to start sharing about your organization on social media?

Nicole Verstraten

October 11, 2021

What is Brand Advocacy?

How Leveraging the Enthusiasm of Employees, and Stakeholders with brand advocacy Amplifies Your Marketing Message, Increases Brand Awareness, and Builds Trust with Target Audiences

Nicole Verstraten

September 30, 2021

Social Reach Optimization (SRO)

Nowadays, if you want to increase your online reach, the organic route is the most effective. The solution: Social Reach Optimization (SRO).

Nicole Verstraten

September 22, 2021

How employee advocacy can contribute to your social selling strategy: 3 tips

In times of crisis, a good social selling strategy is a must. Any company that wants to generate enough revenue during the lockdown must have its online presence in order. Read on to discover how to take advantage of social selling by using employee advocacy. We offer you 3 tips on how to create a successful strategy, and show you how to stand out among all the other companies competing for the attention of your potential customers.

Nicole Verstraten

April 21, 2021

Tips to keep your brand ambassadors motivated with employee advocacy

It is increasingly important for companies to distinguish themselves online. The corona crisis has made that exceptionally clear. In many areas, physical contact with colleagues, business relations, and customers has been enormously curtailed. Fortunately, communication via social media offers great alternatives. As such, for many companies, employee advocacy plays an important role in content strategy.

Nicole Verstraten

November 7, 2020

Explosive online visibility in times of crises

For a contemporary business, an online presence is essential. But how do you stand out from the competition? And how do you ensure the continued growth of your organisation and revenue? Apostle explains how your business can retain online visibility and attract new customers during times of crisis.

Nicole Verstraten

November 7, 2020

6 Social selling strategies for an efficient approach

The age of digital transformation has reshaped the world of marketing and sales. To reach customers, new channels of communication are being used alongside traditional sales methods. Since the beginning of the corona crisis, the shift to online business has accelerated. Whereas conventional methods, such as physical sales, are unachievable at the moment, online channels offer a range of possibilities. Amongst all this, social selling appears as a successful strategy to help businesses stand out.

November 7, 2020

Enable your colleagues to be brand ambassadors

More and more companies are using employee advocacy to boost their online content and stay ahead of the competition. Not only does the organisation itself benefit from this, but it also creates opportunities for employees. For them, it is a way to increase visibility in their own network by telling authentic stories from the workplace.

Stefan Kapteijns

November 7, 2020

How to effectively implement a brand advocacy tool in your organization

Many companies are searching for the best ways to benefit from social media. However, they often miss out on good opportunities, even when they use specialist software.

Stefan Kapteijns

November 7, 2020

Make your company stand out in a crowded social media landscape

For modern companies, online visibility is more important than mere online presence. Especially now. Yet, most companies fail to achieve this by missing out on the many opportunities the internet has to offer.

Nicole Verstraten

November 7, 2020

Brand advocacy platform: more than just a social media planning tool

A company that operates online cannot do so successfully without social media. But, being visible on these platforms, and generating revenue, is quite difficult. Various social media planning tools have been developed to help you out, but Apostle has gone a step further with the development of our brand advocacy platform. This platform will enable your company to improve its online visibility. Read on to discover how it works.

Nicole Verstraten

November 7, 2020

Subscribe to our newsletter

Heading

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Experience Apostle

Request a free demo

Schedule a discovery call with expert Koen Jordaans to discuss the options within your organization!

Popular features

Content creation Content planning Strategy Insights and reports Gather content Activation Mobile app White label Integrations For franchises Brands with retailers

Solutions

Employee advocacy Dealer advocacy Franchise advocacy Employer branding Social recruitment Social selling Social media planning Online marketing for SME's

Resources

Blogs Knowledge base Webinars Apostle Academy Persuading Management White label brochure SRO white paper SRO internal advantages Employee advocacy guide

Company

About Apostle Vacancies Social Reach Optimization Pricing

Partner Program

Become Apostle partner

Legal

Privacy policy Terms and conditions Data processing agreement Affiliate agreement GDPR ISO 27001 ISO 27002

Connect with us

Keizersgracht 391A
1016 EJ Amsterdam

Raadhuislaan 4
5341 GM Oss

Contact us Partner brochure

© Apostle 2023

Terms and conditions

KVK: 57449104

VAT: NL852584362B01