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Social Reach Optimization works for these departments and types of organizations

By now, you’ve probably read all about the benefits of Social Reach Optimization (SRO) and want to know more about how to apply it in your organization. Which departments benefit the most from SRO? And for what types of organizations does SRO work best? Read all about it in this blog post!

Nicole Verstraten

December 5, 2022

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Social Reach Optimization works for these departments and types of organizations

By now, you’ve probably read all about the benefits of Social Reach Optimization (SRO) and want to know more about how to apply it in your organization. Which departments benefit the most from SRO? And for what types of organizations does SRO work best? Read all about it in this blog post!

Nicole Verstraten

December 6, 2022

7 essential elements of Social Reach Optimization

Are you tired of expensive social media advertising, while not getting the results you need? To really connect with customers, stakeholders, and job candidates, you need a different approach. Social Reach Optimization (SRO) is about sharing authentic content on your brand ambassadors’ social media pages, to boost your reach and visibility. But how does Social Reach Optimization work exactly? In this blog post, you’ll read all about the 7 essential elements of SRO.

Nicole Verstraten

November 24, 2022

What is franchise advocacy?

Getting every franchise to contribute to your social media activities can be challenging. One of the reasons is that not every franchisee has a marketeer or content creator in their staff, which means they may not have the time or knowledge to post on social media. But even when you suggest ready-to-share posts on an internal platform, your franchisees don’t always copy and share them on their regional corporate pages. How do you make sure your franchisees share relevant content on social media? And how do you maintain a consistent brand image? Meet franchise advocacy!

Annemieke Hendriks

October 31, 2022

Want more control over retailers' brand communications? Meet dealer advocacy!

Many brands do not sell their products and services directly to customers, but use dealers instead. As a brand owner, you’ll always be in contact with these dealers, however, they are responsible for promoting your products. And this is exactly where you could improve the process. Want to know how? Meet dealer advocacy!

Nicole Verstraten

October 27, 2022

Why employee advocacy is crucial for your sales

You may have noticed that awareness of employee advocacy is growing. Far from just a way to increase visibility online, employee advocacy can play a critical role in your organization's future performance. In this blog post, you’ll learn how employee advocacy benefits your sales.

Nicole Verstraten

October 20, 2022

How to prevent duplicate content for your social media ambassadors

We can all remember feeling overloaded by one brand who didn’t co-ordinate their corporate social media posts effectively. When several colleagues share the same content about a news item or event, you might experience similar negative feelings. That’s why it’s essential to use a clear strategy when distributing your content. Luckily, the Apostle platform has your back.

Nicole Verstraten

October 6, 2022

6 benefits of Social Reach Optimization for HR Managers

Social Reach Optimization (SRO) is about putting real people at the center of your social media strategy and improving your reach organically. This not only improves your marketing strategy, but benefits HR managers as well. Another bonus? SRO also helps marketing and HR to learn from each other and work together more efficiently. Read on to find out why!

Annemieke Hendriks

September 7, 2022

Tips to ensure your content stays relevant

How do you ensure that you have enough quality material to keep your followers engaged? Creating authentic content is expensive to outsource and may take up a lot of your time. Apostle offers some new features within the platform that help you to plan and execute your content opportunities with more ease.

Nicole Verstraten

September 2, 2022

How to persuade your colleagues to become brand ambassadors

Companies are waking up to the fact that stories are more meaningful and inspiring when they’re told by staff in a variety of roles and at different levels. It also increases your organic reach dramatically. So how do you persuade your employees to become brand ambassadors?

Nicole Verstraten

August 25, 2022

4 tips for planning your social media posts

When you’re planning your social media content, you need to think about the type of content you want to share, how frequently, and at what times of the day. Read on to learn our social media planning tips and the sort of impact they can have as part of your content strategy.

Annemieke Hendriks

August 23, 2022

The benefits of a good social media content strategy: why you can’t manage your social media without it

From gaining a clearer structure for your posts to achieving your content goals faster, there are several reasons why it’s time to create your own content strategy. Learn more about the benefits of getting your social media content strategy in order.

Nicole Verstraten

August 17, 2022

How to create a good content strategy

A good content strategy defines your success on social media. In this blog post, we’ll share 4 tips on how to plan your content effectively.

Annemieke Hendriks

August 15, 2022

What is employee advocacy?

Employee advocacy is one of the most authentic ways to increase your online reach. Discover what employee advocacy is and why it’s so important for your company’s growth strategy.

Annemieke Hendriks

August 17, 2022

5 benefits of Social Reach Optimization

Your audience wants to read authentic, personal stories on social media. They’re not interesting in constantly seeing marketing content and advertisements. That’s where Social Reach Optimization comes in.

Annemieke Hendriks

July 13, 2022

The way to increase your organic reach on social media

As a marketer you invest a lot of time in creating good content. But... you don't have enough budget to buy expensive social media ads to run successful campaigns. Recognizable? Don’t worry. We have the solution for your problem!

Stefan Kapteijns

July 8, 2022

Why employee advocacy works for every organization

Employees share company-related content in their personal network on social media. That's it! But how do you get your employees to start sharing about your organization on social media?

Nicole Verstraten

December 7, 2021

What is Brand Advocacy?

You may have heard about employee advocacy in recent years. It means that you activate your employees as brand ambassadors of your organization. They share messages on their personal social media channels and ensure a greater online reach for your organization. But why should we only increase this online reach through our employees? Why not also through dealers, franchise offices or other fans of your organization? We are launching a new term for this: brand advocacy.

Nicole Verstraten

October 28, 2021

Social Reach Optimization (SRO)

Nowadays, if you want to increase your online reach, the organic route is the most effective. The solution: Social Reach Optimization (SRO).

Nicole Verstraten

July 8, 2022

How employee advocacy can contribute to your social selling strategy: 3 tips

In times of crisis, a good social selling strategy is a must. Any company that wants to generate enough revenue during the lockdown must have its online presence in order. Read on to discover how to take advantage of social selling by using employee advocacy. We offer you 3 tips on how to create a successful strategy, and show you how to stand out among all the other companies competing for the attention of your potential customers.

Nicole Verstraten

October 28, 2021

Tips to keep your brand ambassadors motivated with employee advocacy

It is increasingly important for companies to distinguish themselves online. The corona crisis has made that exceptionally clear. In many areas, physical contact with colleagues, business relations, and customers has been enormously curtailed. Fortunately, communication via social media offers great alternatives. As such, for many companies, employee advocacy plays an important role in content strategy.

Nicole Verstraten

December 23, 2021

Explosive online visibility in times of crises

For a contemporary business, an online presence is essential. But how do you stand out from the competition? And how do you ensure the continued growth of your organisation and revenue? Apostle explains how your business can retain online visibility and attract new customers during times of crisis.

Nicole Verstraten

June 22, 2022

6 Social selling strategies for an efficient approach

The age of digital transformation has reshaped the world of marketing and sales. To reach customers, new channels of communication are being used alongside traditional sales methods. Since the beginning of the corona crisis, the shift to online business has accelerated. Whereas conventional methods, such as physical sales, are unachievable at the moment, online channels offer a range of possibilities. Amongst all this, social selling appears as a successful strategy to help businesses stand out.

April 26, 2022

Enable your colleagues to be brand ambassadors

More and more companies are using employee advocacy to boost their online content and stay ahead of the competition. Not only does the organisation itself benefit from this, but it also creates opportunities for employees. For them, it is a way to increase visibility in their own network by telling authentic stories from the workplace.

Stefan Kapteijns

December 21, 2021

How to effectively implement a brand advocacy tool in your organization

Many companies are searching for the best ways to benefit from social media. However, they often miss out on good opportunities, even when they use specialist software.

Stefan Kapteijns

December 21, 2021

Make your company stand out in a crowded social media landscape

For modern companies, online visibility is more important than mere online presence. Especially now. Yet, most companies fail to achieve this by missing out on the many opportunities the internet has to offer.

Nicole Verstraten

April 26, 2022

Brand advocacy platform: more than just a social media planning tool

A company that operates online cannot do so successfully without social media. But, being visible on these platforms, and generating revenue, is quite difficult. Various social media planning tools have been developed to help you out, but Apostle has gone a step further with the development of our brand advocacy platform. This platform will enable your company to improve its online visibility. Read on to discover how it works.

Nicole Verstraten

December 21, 2021

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