Activate Employees and Executives as Social Creators

The new reality: employees as brand builders

In today’s world, trust and authenticity define brands. The role of employees and executives has never been more important. They are no longer just company representatives — they are the brand.

When they start creating and sharing their own stories, a credible and scalable form of visibility emerges: social creation.
By training them to recognize and capture moments at work, organizations unlock a steady flow of inspiring, human-centered content. And it works — both internally and externally.

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From top-down marketing to co-creation

Traditional marketing models rely on centralized control — marketing decides what’s shared.
But today, the real power lies in collaboration.

When employees and executives co-create with marketing, authenticity meets strategy.
Companies like Heijmans, Fincantieri (the world’s largest shipbuilder), and Hoppenbrouwers demonstrate how powerful this approach can be. Their executives share thought leadership on innovation, projects, and social impact — while the marketing team ensures each post aligns with the overall brand strategy.

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Apostle connects creators with marketing

With Apostle, collaboration between marketing and social creators becomes simple, safe, and measurable.

Through the Apostle App or WhatsApp — fully branded in the company’s style — employees and executives can upload posts complete with text, images, or videos.

This content automatically appears in the Inspiration Wall within Apostle’s central dashboard, where marketing teams can:

• Review and refine submitted posts
• Schedule content according to the social strategy
• Prepare posts for publication on the desired platform, such as LinkedIn

Once approved, creators receive a notification and can publish their post with just one click.

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Measurable, secure, and scalable

Every post contains a unique UTM code, making results easy to track — either directly in Apostle or through integrations with CRM or ATS systems.
This ensures every contribution is both measurable and strategically valuable.

Meanwhile, the environment remains secure and controlled: marketing keeps editorial oversight, while employees have the freedom to express their authentic voice.

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Why social creators are the future

The future of marketing is built on collaboration, authenticity, and data.
By activating employees and executives as social creators, you:

• Increase your brand’s visibility
• Build trust within your market
• Create a sustainable flow of impactful content

With Apostle, you lay the foundation for a future-proof social media strategy where everyone — from intern to executive — contributes to brand success.

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Ready to activate your employees and executives as social creators?

Book a free demo and discover how Apostle empowers collaboration between people and marketing teams.

👉 Book a demo

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