One framework. Four programs.

All programs are built on the Social Reach Optimization (SRO) framework and follow the same three phases:

  1. Structure and content strategy
  2. Activation and onboarding with integrated software
  3. Always-on adoption through programs

The difference between programs is not the platform, but the focus and scope of activation.

Essentials

The Easiest Way To Start With Employee Advocacy

Essentials is designed for organisations that want to activate employees on social media with minimal friction. No new tools. No logins. No complex onboarding. It is the fastest way to test participation, build confidence internally and create consistent brand visibility through people.

Programs to support your growth and scale.

A filled in content calendar with a lot of shares from ambassadors

Activation program

This program focuses on participation, consistency and scale. It embeds employee advocacy into daily workflows across teams, regions and departments. Designed for growing organisations with multiple teams or locations, where ownership is shared between marketing, HR and communications.

What this enables:

  • Ongoing activation and nudging.
  • Clear governance and role-based coordination.
  • Integrated workflows that reduce effort.
  • Sustained behaviour change at scale.

Executive profiling

This program helps leaders become visible, credible and consistent voices. It strengthens thought leadership while aligning executive communication with organisational strategy. Designed for leadership teams and senior experts in organisations where trust, credibility and strategic positioning are critical.

What this enables:

  • Structured leadership activation.
  • Consistent messaging aligned with strategic themes.
  • Integrated support without adding workload.
  • Long-term visibility and trust building.
A social media post for executives where you can see the insights and who is the best performing
Agenda of the employer branding workshop

Employer branding program

This program helps organisations strengthen their employer brand by activating employees as authentic ambassadors. Instead of relying on campaigns or vacancies alone, it focuses on real people sharing real stories in a structured and consistent way. Designed for organisations that want to align HR, recruitment and marketing around a scalable approach to employer branding.

What this enables:

  • A clear employer branding strategy plan.
  • Consistent and authentic storytelling through employees.
  • Clear guidance on what employees can share and how.
  • Ongoing visibility that supports recruitment and retention.

Extra kick-off session

An additional kick-off session to onboard and activate a new group of ambassadors. It helps bring new teams up to speed quickly and ensures they can start sharing with confidence. Designed for organisations expanding to new teams, regions or groups that need a structured start.

What this enables:

  • A guided kick-off session led by an expert.
  • Fast onboarding of new ambassadors.
  • Clear guidance on how and what to share.
  • Immediate participation after launch.
A kickoff meeting with new ambassadors

Not sure where to start? Don't worry!

We’ll help you choose the right approach and program for your organisation.

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