All programs are built on the Social Reach Optimization (SRO) framework and follow the same three phases:
The difference between programs is not the platform, but the focus and scope of activation.
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This program focuses on participation, consistency and scale. It embeds employee advocacy into daily workflows across teams, regions and departments. Designed for growing organisations with multiple teams or locations, where ownership is shared between marketing, HR and communications.
What this enables:
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This program helps leaders become visible, credible and consistent voices. It strengthens thought leadership while aligning executive communication with organisational strategy. Designed for leadership teams and senior experts in organisations where trust, credibility and strategic positioning are critical.
What this enables:
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This program helps organisations strengthen their employer brand by activating employees as authentic ambassadors. Instead of relying on campaigns or vacancies alone, it focuses on real people sharing real stories in a structured and consistent way. Designed for organisations that want to align HR, recruitment and marketing around a scalable approach to employer branding.
What this enables:
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An additional kick-off session to onboard and activate a new group of ambassadors. It helps bring new teams up to speed quickly and ensures they can start sharing with confidence. Designed for organisations expanding to new teams, regions or groups that need a structured start.
What this enables:
We’ll help you choose the right approach and program for your organisation.
Discover how to turn your leadership team into thought leaders on social media. Learn how to involve them in employee advocacy for maximum impact.
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