Dec 2, 2025
Mastering Apostle

How a Landing Page Helps You Scale Employee Advocacy

An onboarding landing page makes it simple for employees to join your advocacy program. It saves time, keeps your message consistent and helps you scale across teams and locations.

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The challenge: time consuming onboarding of new ambassadors

Once your program begins to grow, it becomes difficult to convince or train every new ambassador individually. This slows down momentum and causes potential participants to drop off before they even get started.

The solution: an onboarding landing page

A dedicated landing page makes joining simple and appealing. It gives employees everything they need to get started, in one place.

A strong onboarding page includes:

  • A short and clear explanation of what employee advocacy is
  • The benefits for both employees and the organisation
  • Social proof through examples of successful posts
  • A clear button to sign up or download the app

Why this works

  • Low threshold because employees do not have to wait for long explanations or training
  • Efficient because human resources and marketing save time on onboarding
  • Consistent because everyone receives the same clear message
  • Scalable because the page can be shared across new teams or locations

Practical tips

  • Keep the page visual and easy to scan
  • Use videos or colleague testimonials to create recognition
  • Add a clear button to sign up or download the app
  • Track sign ups so you can monitor the effect of the page

With an onboarding landing page you make employee advocacy easy to join and easy to grow. It helps you scale your program faster, with less manual work and a much smoother onboarding experience for new ambassadors.

Explore our knowledgebase article on creating an effective onboarding landing page and start building a streamlined entry point for your advocacy program.

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