Dec 3, 2025
Employee advocacy

How WhatsApp Integration Strengthens Employee Advocacy

WhatsApp helps you activate employees faster with a far higher open rate than email. By sharing post suggestions directly through WhatsApp, you reach more colleagues and make advocacy easier.

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The challenge: employees miss emails or push notifications

Even with the best intentions, employees get distracted. Emails disappear in crowded inboxes and app notifications are often ignored. The result is low activation and missed opportunities for visibility.

The solution: WhatsApp integration

By sending post suggestions through WhatsApp you reach employees where they are most active.

WhatsApp:

  • Stands out immediately because employees open the app multiple times a day
  • Is low threshold because they can share or upload content with one tap
  • Requires no extra app since it works in their existing environment
  • Provides real time reminders which are ideal for events or last minute campaigns

Why this works

  • A 98% open rate, far higher than email or app notifications
  • Faster responses because employees share their content sooner
  • More reach because more active participants means a larger network
  • Flexibility because you can combine WhatsApp with email and the app for maximum coverage

Practical tips

  • Use WhatsApp mainly for short reminders or time sensitive posts
  • Send no more than one or two messages per week to avoid irritation
  • Keep messages personal and concrete such as “Share your photo from today’s event”
  • Track participation to see how many employees open and share through this channel

With WhatsApp integration you make employee advocacy easy and accessible for everyone. You reach even the less active colleagues and create a direct, reliable way to activate your team.

Visit our WhatsApp integration page to learn how it works and watch the explainer video.

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