Luuk Slaats invests in Apostle Technologies through Roar Advisory and joins the Advisory Board

Apostle Technologies – a leading provider of employee advocacy software – today announces that Luuk Slaats, former CEO of Centralpoint and seasoned leader in the IT sector, has acquired a stake in Apostle through his investment and advisory company Roar Advisory.

Advisory role for European growth strategy

Slaats is taking over these shares from LIOF, a regional development company that supported Apostle with growth capital through its participation fund. He will advise Apostle Technologies on further accelerating its European growth strategy.

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Koen Jordaans, CEO and founder of Apostle Technologies:
“Luuk and I have been working together for years – first as client and supplier, later as sparring partners. With the growing interest in our SaaS solutions for employee advocacy combined with Social Reach Optimization, and our ambition to establish Apostle as the European market leader, Luuk’s experience is of great value to us. His track record in building and scaling companies fits perfectly with our growth plans.”

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Vision of Luuk Slaats

Luuk Slaats adds: “Apostle has a strong position in the market and a unique, proven methodology that enables organizations to activate their employees as brand ambassadors. This significantly strengthens brands on social media, not only from a marketing or sales perspective, but also in HR: fostering employee engagement, culture, and recruitment. The combination of vision, scalable software, diverse solutions, and a solid customer base makes this a fantastic company to help build. Through Roar Advisory, I want to contribute over the coming years by supporting Koen and his team in growing and embedding Apostle Technologies across Europe.”

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With this new step, Apostle underlines its ambition to become the leading employee advocacy software platform in Europe – helping organizations achieve maximum reach, engagement, and impact through the power of their own employees.

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About Apostle Technologies

‍Apostle Technologies helps organizations activate employees and partners as brand ambassadors on social media. With its user-friendly software, proven methodologies, and personal guidance, Apostle makes employee advocacy scalable, sustainable, and measurable. The company serves clients across Europe, supporting them with strategy, implementation, training, and software.

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