Employee Activation Program

Turn employee advocacy into an always-on capability. This program helps organisations launch, scale and sustain employee advocacy with a strong focus on adoption. Through structure, repetition and behaviour-driven onboarding, employees actively use the platform over time.

Based on Social Reach Optimization, the program supports a consistent rollout and long-term impact across teams, including training for employees, guidance for admins and clear agreements to keep the program active.

A filled in content calendar with a lot of shares from ambassadors
Before and after starting the program

The program goals.

The employee activation program helps organisations to:

  • Introduce Apostle in a low-threshold and structured way.
  • Make employee advocacy part of daily workflows.
  • Support and relieve admins in their role.
  • Build a strong foundation for future expansion.

What your organization gets.

Marketing and communication remain responsible for content. We provide the structure, guidance and activation approach.

  • Implementation plan with clear goals, topics and structure.
  • Full support in configuring the Apostle platform.
  • Advice on internal communication and ambassador recruitment.
  • Five onboarding and kick-off trainings for employees.
  • One additional training for admins.
  • Three monthly admin check-ins.
  • Two quarterly reports with insights and recommendations.
  • Access to e-learning for admins and social creators.
Program overview with progress and steps

The approach and timeline of the program

The employee activation program typically runs for six months. The exact setup depends on team size and organisational goals.

month 1

Phase 1. Strategy and structure

We establish a strong foundation to start with.

Clear plan and platform
  • Intake with marketing and communication.
  • Define goals for recruitment, HR or marketing.
  • Select content themes colleagues will post about.
  • Configure groups and roles in Apostle.
  • Select an initial group of ambassadors, including executives.
  • Advise on internal communication and invitations.
month 2 - 6

Phase 2. Employee onboarding

Onboarding determines success. That is why we work with repetition and fixed moments.

Employees ready to share
  • Five onboarding and kick-off sessions for employees.
  • What Apostle is and why posting through your own network matters.
  • Personal benefits for participants.
  • Clear expectations, roles and planning.
  • One additional admin training.
  • Access to e-learning for extra guidance.
Always on - from month 2

Phase 3. Keep the program active

Starting is not enough. This phase ensures continuity.

Clear insights
  • Monthly admin check-ins with usage and activity analysis.
  • Advice on optimisation and expansion.
  • Support for monthly and quarterly reporting.
  • Guidance for editorial meetings with social creators.
  • Activation tactics such as: small incentives, social creator alignment or feedback surveys.
  • Optional: deep-dive workshops via partners (not included).
Layout with phases of the program

Final evaluation and the next steps.

At the end of the program, we look ahead.

  • Evaluation of adoption, reach and engagement.
  • Identify strengths and improvement areas.
  • Advice on further rollout.
  • Roadmap for next steps, such as expansion or additional programs.

The employee activation program helps organizations implement employee advocacy properly. We don’t create content, we provide the structure and guidance to keep it active.

Not sure where to start? Don't worry!

We’ll help you choose the right approach and program for your organisation.

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