Retail sector

Every Store a Local Marketer. Every Colleague a Channel.

National campaigns don’t win local customers. Local shops do. Let your dealers and staff share on-brand content that drives sales.

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EU leader in employee advocacy | High performer support | Best ease of doing business with
EU leader in employee advocacy
4.2 out of 5 stars
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Trusted by manufacturers, brand houses and franchises across Europe.
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The problem

What used to work is less effective now.

Recent LinkedIn research shows traditional digital channels are losing ground. You pay more for less.

−67%

Website traffic from traditional digital channels.

−39%

Paid search traffic over the last two years.

+24%

Cost per click — paying more for less reach.

the sector reality

Customers research online and still buy local.

Shopping starts online but still ends in store. The winners connect the two, and that connection is a person, not an ad.

16%

of EU retail spending happens online, the rest in store.

88%

of shoppers research online before buying in a physical store.

29%

have bought from a brand after discovering it on social media.

The OUTCOME

What this delivers for the retail sector.

  • More sales: turn dealers, stores and colleagues into a local sales channel.
  • On-brand across every location: keep tone and look aligned from HQ to the shop floor.
  • Reach beyond ad budget: organic reach through people and partners stretches limited spend further.
  • Localised automatically: each store shares content with its own address, stock and offers.
  • Measurable impact: clear insight into reach, engagement, applicants and reach-to-sales.
The solutions

One platform that works for two solutions.

Retail wins by activating multiple network: your dealers and franchisees, and the colleagues on the shop floor.

01
Dealer & partner advocacy

Activate dealers, franchisees and store locations with pre-approved content that publishes to their own pages.

  • Auto-publish to dealer and franchise business pages.
  • Localisation per store: address, stock and offers.
  • 100% publishing with automatic approval, no rogue posts.
02
Employee advocacy

Turn shop colleagues and sales reps into a channel, sharing products and promotions with the local audiences.

  • Share products, promotions and seasonal campaigns
  • Drive local footfall and online-to-store visits.
  • One-tap sharing via app, track reach to sales.
Start here

Experience how it works in 30 days, risk free.

No big rollout, no commitment. We handle the groundwork, then you run a focused 30-day experiment with a small group. When it's done, you decide whether to continue or not.

01
Preparation

SRO Gap analysis and goals, content pillars, group selection and your intranet connection. We'll make sure everything's ready before day one.

02
The 30-day experiment

The clock starts. Your group shares, we help activate, and the SRO dashboard tracks reach, earned media value and engagement in real time.

03
Your decision

A ready-made business case on your real results, not estimates. Decide if and how you scale and at which plan.

Start
Day 1 – 30
Day 30
€1,450 one-time

Preparation included, everything ready before the 30 days begin.

Start the experiment →
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The results. Don’t just take our word for it.

Trusted by retail organisations across Europe. Discover all cases about how organisations successfully activate their people.

Top-rated on G2 as a High Performer.

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Trusted by organisations building employee advocacy at scale.

5 stars
“Apostle provides an easy way for your employees to share content that you have pre-approved beforehand.”
Mickael Timmermans
Marketing manager, Shimano
5 stars
“The involvement in the organization has grown a lot. The likes and views go sky high. Sometimes employees' posts are viewed up to 8,000 times. You really don't get that with a company page!”
Bas van Seeters
Digital manager, Mérieux Nutriscience
5 stars
“Because we started using Apostle, we saw a huge increase in employee interaction and engagement.”
Walter Young
Marketing manager at Canon Europe
5 stars
“The participating employees are much more involved than before, we show the market what we have to offer better than ever, and we are top of mind very early in the customer journey.”
Luuk Slaats
CEO Centralpoint
5 stars
“Apostle provides an easy way for your employees to share content that you have pre-approved beforehand.”
Erwin Sigterman
Business partner, Wienerberger
5 stars
“Great tool that takes us to the next level. Apostle helps us to increase our local brand awareness, by getting more colleagues involved in sharing.”
Roxanne Daris
Business partner, Crowe Foederer
5 stars
“Our work with Apostle is making an impact – we had the second-most active employees on LinkedIn.”
Pili Ollés Roig
Communications, Bridgestone
5 stars
“We found the Apostle experiment to be very easy to start with. After the kick-off, we could start right away, and we're already seeing positive results.”
Donna Visser
Interim marketeer, van der Velden
5 stars
“The results speak for themselves: in a month, we gained 3.6 times more organic reach than our LinkedIn page - a great addition to our channel mix!”
Carlijne Brouwers
Content marketeer, PIDZ
5 stars
“For the target audience we are looking for in our job openings, my colleagues have a more specific network.”
Erik van ‘t Wout
Recruitment engineer, Enexis
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Ready to activate your whole retail network?

Request more information about the 30-dayexperiment, or book a demo