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How Editorial Meetings Structurally Strengthen Employee Advocacy
Editorial meetings bring structure, collaboration and consistency to employee advocacy. By gathering input directly from colleagues, teams generate more authentic stories, more variety and a stronger shared culture around social media.
The pain: not enough input from the team
Without structure, most content ends up coming from the marketing department alone. Colleagues may have great stories, but they don’t share them. The result: too little input, limited variety, and unnecessary pressure on a small team.
The solution: a short editorial meeting
With one fixed 30-minute editorial session each month, you can:
- Gather story ideas directly from colleagues.
- Highlight successes and share results.
- Activate your Social Creators to bring in fresh stories.
- Build ownership — employees feel heard, involved and responsible.
Why this strengthens employee advocacy
✔ Cadence and rhythm – A recurring meeting creates continuity.
✔ Engagement – Employees contribute ideas and feel ownership of the content.
✔ Variety – More angles, more voices and more authentic stories.
✔ Culture – Social media becomes a shared team effort rather than a marketing-only activity.
Checklist for your editorial meeting
- Schedule 30 minutes each month.
- Invite Social Creators and management.
- Review last month’s results.
- Collect new ideas per content pillar.
- End with a clear call to action (for example: submit photos or updates).
Conclusion
Editorial meetings turn employee advocacy into a true team effort. By collecting input directly from colleagues and creating a shared sense of ownership, you keep a steady flow of authentic content alive across the organization.
Download our editorial meeting template and start building a stronger, more collaborative employee advocacy program today.
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