Incentives: How to Keep Your Employee Advocacy Program Alive

The challenge: enthusiasm fades over time

The first weeks after launch are often very successful. Many employees join in, there is energy and curiosity, and results grow quickly. But without extra stimulation, participation slowly drops. The program stalls and results begin to decline.

‍

The solution: smart incentives

Incentives make participating more attractive and keep the program top of mind.

You can use:

• A leaderboard so employees see their own progress and that of colleagues
• A monthly prize such as a lunch voucher, gift card or symbolic trophy
• Team challenges where the department or location with the highest participation wins
• Recognition in the newsletter or on the intranet which can be just as powerful as a material reward

‍

Why this works

• Motivation because an extra trigger keeps employees engaged
• Continuity because regular challenges prevent the energy from fading
• Culture because incentives turn advocacy into a fun shared project
• Results because more active participants lead to greater reach and stronger impact

‍

Practical tips

• Choose incentives that fit your culture, they do not always need to be material
• Alternate between individual rewards and team based rewards
• Communicate the winners visibly through mail, intranet or social channels
• Keep it light and fun, without creating negative competitive pressure

‍

With smart incentives you keep your employee advocacy program not only active but also enjoyable. You reward positive behaviour, celebrate small wins and build a culture where colleagues are proud to represent your organisation.

Watch our short video about incentives to get inspired and start designing a simple reward system for your own advocacy program.

‍