How ‘Social Creators’ Boost Employee Advocacy

The pain: too little content and too little variety

Many organizations expect that everyone will join the employee advocacy program, but in reality the results often disappoint. Colleagues do not feel responsible, and there is no clear structure for collecting input. The result is too little content, limited variation and low energy in the program.

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The solution: work with Social Creators

Social Creators are a selected group of employees who:

• Bring in content ideas based on their daily work
• Share actively themselves and act as visible role models
• Inspire and encourage others to join in

They form a core group that keeps the program moving.

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Why this is crucial for advocacy

✔ More output. With a dedicated creator group you generate more stories and posts.
✔ Authenticity. Stories come straight from the work floor and feel real.
✔ Engagement. Creators feel ownership and motivate their colleagues.
✔ Structure. Marketing no longer has to invent and drive everything alone.

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How to select Social Creators

• Look for employees who are already active on social media and enjoy sharing.
• Involve colleagues from different departments and roles.
• Keep the group compact, for example 3 to 8 people, to maintain focus and energy.
• Give recognition and make them visible as ambassadors in the program.

Teams that use Social Creators see more continuity in their content stream and higher adoption in the rest of the organization. Employee advocacy becomes a joint effort instead of a marketing project.

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Conclusion

With Social Creators you build a core team that structurally strengthens and accelerates your employee advocacy program. You tap into real stories from the organization, share them more consistently and create a culture where colleagues proudly represent your brand.

Watch a video from the online Social Creator course and discover how to set up, support and grow your own creator team.

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