For marketing and communication teams. Plan campaigns, manage content and guide what employees share.
- Content calendar and campaign planning.
- AI-powered digital assistant.
- Content approval workflows.
- Personalised content suggestions.
- Company page management.
This engine ensures content stays relevant, consistent and aligned with business goals.
For employees, ambassadors and partners. This layer focuses entirely on adoption and engagement. Key capabilities:
- Behaviour-driven onboarding.
- Employee learning and microlearning.
- Gamification and participation triggers.
- Mobile app for easy sharing.
- Omni-channel notifications (email, WhatsApp, Slack)
- Collaboration and communities
The activation engine turns advocacy from a tool into a movement.
Governance & analytics engine.
For leadership, IT and program owners. This layer ensures the program remains safe, measurable and scalable. Key capabilities:
- Multi-layer governance and role management.
- KPI dashboards and performance insights.
- Business app integrations (CRM, ATS, marketing automation).
- SSO and enterprise security standards.
- Program-level reporting.
Governance enables organisations to scale advocacy without losing control.
Platform capabilities built for real adoption.
Beyond the three engines, Apostle includes capabilities that support everyday use across teams and departments.
Capabilities don't drive advocacy. Proof does.
That's why we start with a 60-day experiment: activating employees, real content, and meaurable results.
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Webinar: How Executive Profiling Drives Brand Success
Discover how to turn your leadership team into thought leaders on social media. Learn how to involve them in employee advocacy for maximum impact.

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