
UTM tracking gives you real insight into traffic, leads, applications and conversions from employee advocacy. With unique links per employee or post, you make the program measurable and prove its value to leadership.
Many employee advocacy programs measure only reach and likes. Nice to know, but leadership wants to understand what the program actually delivers. Without insight per ambassador, it is hard to demonstrate ROI and even harder to scale the program.
With unique UTM parameters you can measure real behavioural results, not just engagement metrics.
You can track:
This creates a clear and reliable data layer under your advocacy program.
With UTM tracking you make employee advocacy transparent, measurable and convincing for both leadership and colleagues. It turns soft metrics into hard results and gives you the foundation to grow your program with confidence.
Watch our video guide on using UTM links and start measuring the real impact of employee advocacy.
Discover how to turn your leadership team into thought leaders on social media. Learn how to involve them in employee advocacy for maximum impact.
