Become a partner

Grow Your Services With Employee Advocacy

Not as a standalone tool, but as a strategic growth accelerator for your clients. Apostle is built for agencies, consultants and software partners who want to go beyond campaigns or one-off projects.

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why apostle

Why partner with Apostle.

Employee advocacy touches multiple disciplines at once. That is why it almost always creates additional strategic demand with clients.

Not because it has to. But because it makes sense.

Apostle is positioned as the foundation. The partner remains the owner of the client relationship, the strategy and the services.

Additional revenue for partners (based on real-world experience).

Partners who implement employee advocacy for their clients consistently see additional services emerge.

Employee advocacy naturally connects to content strategy, employer branding, executive profiling and internal communication.

This almost always leads to an expanded scope of work.

The 3 phases of the SRO framework
Social reach optimization

Direction and structure with the SRO framework.

Apostle is built on the Social Reach Optimization (SRO) framework.

A proven methodology that helps partners position and sell employee advocacy not as a tool, but as a full program.

The SRO framework provides structure, sequencing and rationale. This enables partners to confidently sell a strategic trajectory instead of isolated activation or content initiatives.

What the SRO framework gives partners.

Our methodology is captured and shared through the SRO book, e-learning for partners and clients, a step-by-step framework built into the software, and ready-to-use templates.

The framework is the backbone of every program and includes:

  • A clear theory and behavioural principles.
  • A logical step-by-step path from experiment to scale.
  • A fixed, repeatable program structure.
  • Content, activation and governance guidelines.

Partners don't need to reinvent the wheel — everything is designed to start quickly and scale professionally.

Partner toolkit with resources
Analytics and program dashboard for partners

From selling tools to delivering programs.

With the SRO framework, partners do not sell software, but:

  • A validated employee advocacy program.
  • Clear phases, roles and expectations.
  • Measurable goals and progress.
  • Content aligned with marketing, HR and leadership.

This lowers the barrier for clients and increases the value of the partner proposition.

Why this is different in the market.

Apostle is a methodology-driven growth model for partners and their clients. Where many tools stop at functionality, Apostle combines:

Software

Powerful employee advocacy software built for scale — not just activation.

Behavioral science

The SRO approach is rooted in proven behavioral science principles, including the Fogg Behavior Model, to drive lasting habit change.

Learning content

A full e-learning program equips partners with the knowledge to run advocacy programs with confidence.

Templates & playbooks

Ready-to-use templates and playbooks so partners can onboard clients and run programs without starting from scratch.

What we see in practice.

With existing partners, employee advocacy leads to:

  • Additional content and format development.
  • Campaign support and extensions.
  • Employer branding trajectories.
  • Executive coaching and profiling.
  • Always-on content support.
  • Strategic advisory hours.

Indicative additional annual revenue per client: €50,000 to €120,000 in additional services. Fully invoiced by the partner.

Partner portfolio with revenue of clients
Partner revenue over time dashboard

Partner revenue model in perspective.

Per client, partners typically generate a combination of:

  • Direct revenue: programs, trajectories and services.
  • Recurring revenue: 20% lifetime kickback on the Apostle license.
  • Additional revenue: expansion of strategic and operational services

This makes Apostle not a standalone tool, but a growth platform within your client base.

Who this partnership is for.

Apostle works with partners who:

  • Think strategically with their clients.
  • Operate in marketing, HR, recruitment or consultancy.
  • Provide software or services to mid-sized and large organisations.
  • Want to build long-term client relationships.

Not volume resellers, but partners who want to scale with quality.

Frequently asked questions

Do we remain the owner of the client relationship?

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Yes. You remain the primary point of contact and define the scope of your services.

Does Apostle replace our services?

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No. Apostle strengthens and extends existing propositions.

Is technical knowledge required?

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No. We support onboarding, training and partner enablement.

For which clients does this work best?

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Organisations with 200+ employees, multiple teams and clear growth ambitions.

Are you interested in becoming a partner?

Feel free to contact us by requesting a demo or contact us directly with the buttons below.

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Become a Certified Agent & Boost Your Sales

Help businesses grow with employee advocacy and expand your service offerings. We are looking for agents and agencies that support organizations with social selling, marketing, employer branding, or recruitment. Are you a consultant or agency in one of these fields? Then Apostle offers an opportunity to expand your services and generate additional revenue.

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The Partnerships You Can Benefit From

A Powerful Collaboration for Elevating Employee Advocacy

Apostle provides a combination of software and strategic guidance by certified agents or agencies, packaged within the Ultimate Combo Program. This includes:

  • Kick-off sessions for smooth onboarding and to engage employees with the employee advocacy app.
  • Management updates and editorial meetings to track progress.
  • Workshops on topics like social selling, content creation, and personal branding.

Agents and agencies play an active role in executing strategic guidance as described above. Additionally, they have the freedom to offer extra services to their clients.

Why Join the Agency Program?
  • Proven strategy, successfully implemented internationally by companies like Shimano, Canon, and AON.
  • No technical knowledge required, you focus on your expertise while we handle the software.
  • Recurring revenue model, with kickback fees on licenses and long-term client relationships.
  • Incentives, rewarding consultants who bring in new clients.
  • Access to exclusive materials and online training, so you can get started immediately.
  • Sales support, helping you sell Ultimate Combo packages to your clients.
Marketing & Sales-Driven Agencies

We are looking for agents and agencies that help organizations with social selling, marketing, and branding. Are you a consultant or agency in one of these fields? Apostle offers an opportunity to expand your services and generate extra revenue.

  • Activate your customers on LinkedIn.
  • The agency offers strategic guidance and various activation workshops
  • Your customers need to increase their organic reach through employee advocacy.
  • Apostle sells programs that are executed by certified agencies.
  • The agency sells a combination of a software license and programs that they execute themselves.
For HR and Recruitment-Driven Agents and Agencies

We are looking for agents and agencies that help organizations with employer branding or recruitment. Are you a consultant or agency in one of these fields? Apostle offers an opportunity to expand your services and generate extra revenue.

  • Elevate referral recruitment with employee advocacy.
  • Support HR teams with employer branding and employee engagement.
  • Teach companies how to activate employees as brand ambassadors.
  • Your customers are struggling to find talent.
  • What you get: A direct solution to help companies with social recruitment.

Apostle Agency Program

Easily manage the social media accounts of company pages and employees for all your clients in an efficient and structured way. Increase reach and conversions and keep your clients informed through clear dashboards and reports.

Join our Agency Program today and enjoy all the benefits. Participation is completely free for agencies and marketing firms.

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How to Become a Certified Agency?

Fill out the form and explore the opportunities to grow with Apostle and enhance your clients’ success.

  • Sign up for the Certified Agent Program.
  • Earn your certification and advance to an Elite Certified Agency.
  • Complete a kickstart training and gain access to exclusive materials.
  • Engage with clients, present the value proposition, and set up meetings.
  • Conduct kick-offs, management updates, and workshops with clients.
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