Why we are bringing software and training together with Just Connecting

Over the past few years I have talked to a lot of organizations about employee advocacy. And time after time, the same story came back. The software is in place, the first posts go live, everyone is enthusiastic. Then, a few months later, things quietly slow down.

That is rarely about the technology. It is about behavior. People are not sure what to share, they feel a bit insecure on LinkedIn, or they wonder what is in it for them. Software can make the process easier. But software alone does not change habits.

That is why I am really happy with the step we are taking now. Apostle has become a strategic partner of Just Connecting, the platform of Richard van der Blom with international trainers in employee advocacy, employer branding and social selling. Last week the new website went live at www.justconnecting.com.

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Two worlds that belong together

At Apostle we build software that helps organizations activate their people as brand ambassadors on LinkedIn and Meta. We make sharing relevant content easy, we give employees inspiration, and we show what it actually delivers.

Anyone who takes LinkedIn seriously knows Richard. He understands better than anyone how the platform works and how to get people moving. With Just Connecting he has built a network of trainers who guide organizations with knowledge and with proven techniques for behavioral change.

What Richard does and what we do fit together perfectly. Training without tools often stays stuck at good intentions. Tools without training often stay stuck with a handful of enthusiasts. Together we close that gap.

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What this looks like in practice

Organizations can come to Just Connecting for a program around employee advocacy, employer branding or social selling. A program usually starts with an inspiring kickoff for a large group of employees. After that, certified trainers get to work with the people involved. For employee advocacy and employer branding we use the VIBE method. For social selling we use the TRUST method.

The Apostle software is included in the pilots and the rollout. So whatever people learn in the training, they can put into practice straight away. And the organization can see the effect right from the start.

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Why I believe in this so much

I am convinced that visibility runs less and less through company pages and more and more through people. Colleagues, managers and specialists who talk about their work are read, trusted and remembered. But that does not happen by itself. People need confidence, and a little help to get started.

With this partnership, an organization no longer has to figure out on its own how tools and training fit together. We have already done that work. What remains is the part that really matters: people who start sharing, and keep doing it.

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An international network of trainers

We are not building this for the Netherlands only. Just Connecting is growing into an international network of certified trainers. Are you a trainer or consultant in LinkedIn, employer branding or social selling, and does this appeal to you? Feel free to get in touch. I would love to tell you more.

Curious what we can do for your organization? Take a look at www.justconnecting.com or send me a message.

Koen Jordaans
CEO of Apostle