42
shortage occupations in the EU, skilled trades and construction hit hardest.
44
the rising average age of a European construction worker.
2%
EU job vacancy rate. Construction even higher, 4.1% in the Netherlands.
76%
Find a job through their own network.
2.6x
More applications on roles shared by employees.
55%
Faster hiring with referrals than through traditional channels.
What this delivers for utility, construction & installation.
- Fill technical vacancies faster: reach scarce candidates through the specific networks of your own specialists.
- Visible craftsmanship at scale: turn daily work and projects into content shared by the people who do the work.
- Local presence, central control: activate regional teams while keeping messaging aligned with your brand.
- Higher reach, no extra workload: people get ready-to-share suggestions via email, app or Teams.
- Measurable impact: clear insight into reach, engagement, applicants and recruitment impact.
Employer branding
Fill technical vacancies through the networks your people already have, more authentic and specific than any job ad.
- Colleagues share culture, projects and open roles.
- Reach passive, hard-to-find technical candidates.
- Measure reach, applicants and cost per hire.
Employee advocacy
Turn technicians, engineers and project teams into brand ambassadors and reach up to 8x more people.
- Share project milestones and real craftsmanship.
- Build local trust in every region you operate.
- One-tap sharing via mobile app, email or Microsoft Teams.
Executive profiling
Turn your directors and leaders into visible, trusted voices on social media. Leaders set the tone, others will follow.
- Leaders share the story of the work, the projects and the people.
- Marketing supports the content, so it stays consistent.
- 67% of B2B decision-makers prefer thought leadership from a person.
More reach & engagement. People trust people.
Content shared by technicians, engineers and project teams consistently outperforms company pages. The reach grows organically, without extra media budget.
- 2x more clicks on content shared by employees vs. official pages.
- 8x more engagement than on branded posts.
- 800% more organic reach on personal posts.
- 30% more website traffic through employee advocacy.
Built to integrate, not replace.
- Apostle is making employee advocacy part of current workflows.
- Employees receive content suggestions through channels they already use, such as email or WhatsApp.
- Single sign-on (SSO) ensures secure and frictionless access without additional accounts.
- Integrations with communication, recruitment and marketing systems keep projects, campaigns and messaging aligned across teams.
Top-rated on G2 as a High Performer.
Trusted by organisations building employee advocacy at scale.
“Apostle provides an easy way for your employees to share content that you have pre-approved beforehand.”
Mickael Timmermans
Marketing manager, Shimano
“The involvement in the organization has grown a lot. The likes and views go sky high. Sometimes employees' posts are viewed up to 8,000 times. You really don't get that with a company page!”
Bas van Seeters
Digital manager, Mérieux Nutriscience
“Because we started using Apostle, we saw a huge increase in employee interaction and engagement.”
Walter Young
Marketing manager at Canon Europe
“The participating employees are much more involved than before, we show the market what we have to offer better than ever, and we are top of mind very early in the customer journey.”
Luuk Slaats
CEO Centralpoint
“Apostle provides an easy way for your employees to share content that you have pre-approved beforehand.”
Erwin Sigterman
Business partner, Wienerberger
“Great tool that takes us to the next level. Apostle helps us to increase our local brand awareness, by getting more colleagues involved in sharing.”
Roxanne Daris
Business partner, Crowe Foederer
“Our work with Apostle is making an impact – we had the second-most active employees on LinkedIn.”
Pili Ollés Roig
Communications, Bridgestone
“We found the Apostle experiment to be very easy to start with. After the kick-off, we could start right away, and we're already seeing positive results.”
Donna Visser
Interim marketeer, van der Velden
“The results speak for themselves: in a month, we gained 3.6 times more organic reach than our LinkedIn page - a great addition to our channel mix!”
Carlijne Brouwers
Content marketeer, PIDZ
“For the target audience we are looking for in our job openings, my colleagues have a more specific network.”
Erik van ‘t Wout
Recruitment engineer, Enexis
.svg)
.svg)
Ready to turn your people into your strongest recruiters?
Request more information about the 30-dayexperiment, or book a demo
Webinar: How Executive Profiling Drives Brand Success
Discover how to turn your leadership team into thought leaders on social media. Learn how to involve them in employee advocacy for maximum impact.
Locations
Rijksweg 38G
5386 LE Geffen
Keizersgracht 391A
1016 EJ Amsterdam
Urb. Montesol 23
03802 Alcoy (Alicante)
.svg)
.svg)
.svg)
.svg)
.svg)
