How To Use Announcements To Keep Your Employee Advocacy Program Active

The challenge: activity drops after the launch

After the launch of an employee advocacy program, the same pattern often appears. The first weeks are full of energy, then activity slowly drops. Colleagues forget to participate or assume they have nothing relevant to share.

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The solution: targeted Announcements

Announcements help you reach and activate employees in a focused way:

• Short reminders for Social Creators, for example “Do not forget your update this week”.
• Targeted questions around themes or campaigns, such as “Who has customer photos to share”.
• Simple challenges that invite colleagues to involve their network.

Instead of waiting and hoping people will share, you give them a clear and timely nudge.

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Why this matters for employee advocacy

✔ Continuity, you keep the content flow lively and varied.
✔ Low threshold, people receive a concrete suggestion instead of a vague request.
✔ Fast activation, in just a few minutes they can submit content or share a post.
✔ Engagement, colleagues feel that their input is seen and appreciated.

Announcements turn passive participants into active ambassadors by giving them clarity, timing and direction.

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Practical tips for effective Announcements

• Keep Announcements short and specific, with one clear ask.
• Use visuals or examples to spark ideas and make it easy to respond.
• Vary the format, mix reminders, questions and challenges.
• Plan several Announcements in your content calendar each month.

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Conclusion

Announcements are a simple way to keep your employee advocacy program alive and engaging. By sending timely prompts, concrete asks and inspiring examples, you make it easy for colleagues to join in and keep sharing.

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