Manufacturing industry

Your Engineers Are Your Best Brand. Let Them Be Heard.

In manufacturing, technical talent is scarce and buyers trust people, not ads. Activate your engineers, sales teams and distributors to share expertise, projects and open roles on social media.

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EU leader in employee advocacy | High performer support | Best ease of doing business with
EU leader in employee advocacy
4.2 out of 5 stars
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Trusted by manufacturing brands to activate brand ambassadors
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The sector reality

Skilled people are scarce, and hard to keep.

Across the factory floor and engineering teams, an ageing workforce and a widening skills gap meet fierce competition, so attracting and keeping people is everything.

63%

of EU SMEs struggle to find employees with the right skills.

2 in 3

EU companies call skills shortages a major obstacle to investment.

45%

of the manufacturing workforce is open to switching jobs.

The opportunity

Talent and buyers live in your people’s networks.

Engineers and buyers both trust specialists, not ads. Let your people share their expertise and open roles, and track the impact down to leads and cost per hire.

2.6x

More applications on roles shared by employees.

800%

More reach with personal posts than company pages.

67%

of B2B decision-makers prefer thought leadership from an identifiable person, not a faceless brand

The OUTCOME

What this delivers for the manufactoring industry.

  • Win scarce technical talent: reach engineers and specialists through your team's own networks.
  • Experts drive B2B pipeline: technical thought leadership earns trust and generates inbound leads.
  • On-brand across every market: consistent brand from HQ to every country and distributor.
  • Multilingual and localised: content auto-translated and localised per market and team.
  • Measurable impact: clear insight into reach, engagement, leads and applicants.
The solutions

One platform that works for two solutions.

Manufacturers win by combining employer branding and employee advocacy.

01
Employer branding

Reach scarce engineers and specialists through your team’s networks, more credible than any job board.

  • Colleagues share culture, projects and open roles.
  • Measure reach, applicants and cost per hire.
  • Proof: 76% find a job through their own network, 55% faster hiring with referrals.
02
Employee advocacy

Let your engineers and sales teams build recognized expertise that drives reach, credibility and inbound leads.

  • Share insights, product news and technical thought leadership.
  • Build authority that generates inbound pipeline.
  • One-tap sharing via mobile app, email or Microsoft Teams.
03
Executive profiling

Turnleaders and senior engineers into trusted industry voices. Start with a few respected names, the rest will follow.

  • Share insights, product news and technical thought leadership.
  • Build authority that generates inbound pipeline.
  • One-tap sharing via mobile app, email or Microsoft Teams.
the results

More reach & engagement. People trust people.

Content shared by engineers, sales teams and distributors consistently outperforms company pages. The reach grows organically, without extra media budget.

  • 2x more clicks on content shared by employees vs. official pages.
  • 8x more engagement than on branded posts.
  • 800% more organic reach on personal posts.
  • 30% more website traffic through employee advocacy.
integrations

Built to integrate, not replace.

  • Apostle is making employee advocacy part of current workflows.
  • Employees receive content suggestions through channels they already use, such as email or WhatsApp.
  • Single sign-on (SSO) ensures secure and frictionless access without additional accounts.
  • Integrations with communication, recruitment and marketing systems keep projects, campaigns and messaging aligned across teams.
Icons of tool we can integrate with.
Start here

Experience how it works in 30 days, risk free.

No big rollout, no commitment. We handle the groundwork, then you run a focused 30-day experiment with a small group. When it's done, you decide whether to continue or not.

01
Preparation

SRO Gap analysis and goals, content pillars, group selection and your intranet connection. We'll make sure everything's ready before day one.

02
The 30-day experiment

The clock starts. Your group shares, we help activate, and the SRO dashboard tracks reach, earned media value and engagement in real time.

03
Your decision

A ready-made business case on your real results, not estimates. Decide if and how you scale and at which plan.

Start
Day 1 – 30
Day 30
€1,450 one-time

Preparation included, everything ready before the 30 days begin.

Start the experiment →
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Top-rated on G2 as a High Performer.

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Trusted by organisations building employee advocacy at scale.

5 stars
“Apostle provides an easy way for your employees to share content that you have pre-approved beforehand.”
Mickael Timmermans
Marketing manager, Shimano
5 stars
“The involvement in the organization has grown a lot. The likes and views go sky high. Sometimes employees' posts are viewed up to 8,000 times. You really don't get that with a company page!”
Bas van Seeters
Digital manager, Mérieux Nutriscience
5 stars
“Because we started using Apostle, we saw a huge increase in employee interaction and engagement.”
Walter Young
Marketing manager at Canon Europe
5 stars
“The participating employees are much more involved than before, we show the market what we have to offer better than ever, and we are top of mind very early in the customer journey.”
Luuk Slaats
CEO Centralpoint
5 stars
“Apostle provides an easy way for your employees to share content that you have pre-approved beforehand.”
Erwin Sigterman
Business partner, Wienerberger
5 stars
“Great tool that takes us to the next level. Apostle helps us to increase our local brand awareness, by getting more colleagues involved in sharing.”
Roxanne Daris
Business partner, Crowe Foederer
5 stars
“Our work with Apostle is making an impact – we had the second-most active employees on LinkedIn.”
Pili Ollés Roig
Communications, Bridgestone
5 stars
“We found the Apostle experiment to be very easy to start with. After the kick-off, we could start right away, and we're already seeing positive results.”
Donna Visser
Interim marketeer, van der Velden
5 stars
“The results speak for themselves: in a month, we gained 3.6 times more organic reach than our LinkedIn page - a great addition to our channel mix!”
Carlijne Brouwers
Content marketeer, PIDZ
5 stars
“For the target audience we are looking for in our job openings, my colleagues have a more specific network.”
Erik van ‘t Wout
Recruitment engineer, Enexis
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Ready to turn your people into brand ambassadors?

Request more information about the 30-dayexperiment, or book a demo