The Essential Guide to Employee Advocacy

Discover a proven method to activate employees as brand ambassadors and amplify your company’s message on social media. Based on scientific behavioral principles, this book provides a step-by-step framework to launch a successful employee advocacy program.

  • Based on scientific behavioral principles.
  • Used by leading companies like Shimano, Aon and Canon.
  • Includes exclusive online course 'The Employee Advocacy Playbook'.
The cover of the book 'The Employee Advocacy Playbook'

Don’t Take Our Word for It

“We see that our employees feel empowered”

It created a two-way information stream, enabling employees to share ideas from their local activities. This sparked an authentic tone of voice, driving more followers, greater reach, and stronger brand awareness. In 2022, the company was recognized with the ‘Top Voice in Social Media’ award in Amsterdam.

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Pili Ollés Roig
Communications Coordinator at Bridgestone
“The impact is incredible!”

This was the missing link in turning our employees into enthusiastic brand ambassadors while strengthening our company image. Without significant costs, our employees have become the best brand advocates we could imagine. The impact is incredible!

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Tanja Oosten-den Bekker
Senior Employer Branding & Communication Advisor

What You’ll Learn in This Book

This book dives into strategies, insights, and real-world examples to help you harness the power of employee advocacy. Want a sneak peek? Download the free one-pager of the book below.

Why Employee Advocacy Matters
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The Social Reach Optimization Framework
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Behavioral Science in Employee Advocacy
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Real-World Success Stories
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Step-by-Step Implementation Guide
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What Insights You’ll Gain

A science-based method for employee advocacy

This book provides a proven framework grounded in behavioral science principles, ensuring a structured and effective approach. The methodology is backed by insights from Bas Wouters, Co-founder & Global CEO of the Cialdini Institute, making it a research-driven and highly actionable guide.

Practical strategies and step-by-step guidance

Gain access to a clear, step-by-step playbook filled with actionable strategies, best practices, and tools to launch and scale an employee advocacy program—without requiring excessive time or resources.

Real-world case studies and exclusive extras

Learn from leading brands that have successfully implemented employee advocacy. Plus, purchasing the book grants you exclusive access to ‘The Employee Advocacy Playbook’ online course, offering additional training and hands-on implementation support.

Trusted by Industry Leaders Worldwide

Order Now & Unlock Exclusive Training!

Buy on Amazon today and gain access to ‘The Employee Advocacy Playbook’ online course – a hands-on guide to implementing employee advocacy successfully.

The Author: Koen Jordaans

Koen Jordaans is a business strategist and serial entrepreneur who unexpectedly found himself in the SaaS world in 2010. His journey into employee advocacy began with a single personal tweet—one that showcased the power of social media firsthand. A casual post about his trip to New York caught the attention of a then-unknown bank director. Within a month, he was invited to train the bank’s employees on LinkedIn and how to leverage it effectively for personal and professional growth.

During this project, Koen quickly realized a significant gap in the market: organizations struggled to activate their employees on social media. What we now call employee advocacy was an untapped opportunity at the time.

As a true pioneer in the field, Koen founded his company to develop employee advocacy software, working closely with customers and partners to refine its impact. The software is built upon the methodology explained in this book. Since his collaboration with Bas Wouters, Co-founder & Global CEO of the Cialdini Institute, Koen has integrated behavioral science principles—the missing link to effectively activating and sustaining employee engagement.

Ready to Elevate Your Brand with Employee Advocacy?

Order now and start building your employee advocacy strategy today!

Frequently Asked Questions

What if I don’t have experience with employee advocacy?

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No problem! This book provides a step-by-step guide, including practical exercises and templates.

How do I access the online course?

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Once you purchase the book on Amazon, simply submit your order confirmation to unlock access.

What makes this book different?

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It’s based on scientific behavioral principles and real-world case studies from top brands.

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