Employee advocacy for finance & insurance

Turn Advisors and Consultants Into Active Brand Ambassadors

Enable professionals to share insights and expertise that build trust, strengthen client relationships and support growth.

G2 logo in white
EU leader in employee advocacy | High performer support | Best ease of doing business with
EU leader in employee advocacy
4.2 out of 5 stars
Play video
Trusted by finance and insurance organizations worldwide
Logo BridgestoneLogo CanonLogo CroweLogo dpdLogo Capgemini
The problem

The changing marketing reality.

Traditional digital marketing channels are becoming less effective. Recent research shows the numbers are moving in the wrong direction.

−67%

Website traffic from traditional digital channels.

−39%

Paid search traffic over the last two years.

+24%

Cost per click — paying more for less reach.

The opportunity

Increase reach and post engagement.

Employee advocacy significantly increases reach compared to content shared on company pages. The data is clear: people trust people.

2x

More clicks vs. company pages.

8x

More engagement vs. brandposts.

800%

More reach with personal posts.

+30%

More website traffic on average.

The platform

Built on three pillars that make advocacy stick.

Apostle's SRO methodology is embedded in everything we build. Three pillars ensure organisations don't just produce content — but activate it, scale it, and measure what it delivers.

  • Content strategy: A sustainable machine for organic reach through employees — scalable, consistent, and independent from agency costs.
  • Activation: A rewards model that motivates employees and keeps them engaged — driving adoption from within the organisation.
  • Ecosystem integration: Connections with CRM, ATS and HR systems make impact measurable and prove the value of every share.
Icons of tool we can integrate with.

Built to integrate, not to replace.

  • Apostle is making employee advocacy part of current workflows.
  • Employees receive content suggestions through channels they already use, such as email or WhatsApp.
  • Single sign-on (SSO) ensures secure and frictionless access without additional accounts.
  • Integrations with communication, recruitment and marketing systems keep projects, campaigns and messaging aligned across teams.
i have this code. but now i want to change it so .case-card-category is always visable from the start and now moving into position or anything how would i change this

The results. Don’t just take our word for it.

Trusted by organisations across Europe. Discover all cases about how organisations successfully activate their people.

What this delivers for finance & insurance.

  • Visibility without compliance risk: enable professionals to share approved content that aligns with brand and regulatory guidelines.
  • More reach through trusted voices: clients trust advisors, consultants and experts more than brand channels.
  • Centralised control: manage from one central strategy while allowing teams to personalise within clear boundaries.
  • Scalable activation: activate dozens or hundreds of advisors across departments, care locations or regions.
  • Stronger client relationships: provide professionals with content they want to share. Strengthen personal brands, client relationships and reputation.
Icons of tool we can integrate with.
Social Reach Optimization phases

A structured approach to sustainable reach.

Our Social Reach Optimization (SRO) approach turns employee advocacy into an always-on capability. Not through campaigns or tools alone, but through a clear, step-by-step model.

You always start with an experiment. From there, you scale what works. SRO helps organisations activate employees, leaders and partners step by step, without adding complexity.

From experiment to scalable growth.

Start low risk, validate what works, and build sustainable impact step by step.

1
A 60-day experiment

Always start with an experiment. Lower the barrier and prove participation before committing.

2
Pick the right plan

After the experiment you choose how far you want to scale, once value is proven.

3
Setups are included

Licenses include the setup your organisation needs. From teams and workflows to integrations.

4
Programs for adoption

Software enables scale. Programs make it stick.

1
A 60-day experiment

Always start with an experiment. Lower the barrier and prove participation before committing.

2
Pick the right plan

After the experiment you choose how far you want to scale, once value is proven.

3
Setups are included

Licenses include the setup your organisation needs. From teams and workflows to integrations.

4
Adoption programs

Software enables scale. Programs make it stick.

Top-rated on G2 as a High Performer

Apostle is a leader in Brand Advocacy on G2
Apostle is a leader in Mid-Market Employee Advocacy on G2
Apostle is a leader in Europe Employee Advocacy on G2
Apostle is a leader in Mid-Market Europe Employee Advocacy on G2
Apostle is a leader in EMEA Employee Advocacy on G2
Apostle is a leader in Mid-Market EMEA Employee Advocacy on G2
Users love Apostle on G2

Trusted by organisations building employee advocacy at scale.

5 stars
“Apostle provides an easy way for your employees to share content that you have pre-approved beforehand.”
Mickael Timmermans
Marketing manager, Shimano
5 stars
“The involvement in the organization has grown a lot. The likes and views go sky high. Sometimes employees' posts are viewed up to 8,000 times. You really don't get that with a company page!”
Bas van Seeters
Digital manager, Mérieux Nutriscience
5 stars
“Because we started using Apostle, we saw a huge increase in employee interaction and engagement.”
Walter Young
Marketing manager at Canon Europe
5 stars
“The participating employees are much more involved than before, we show the market what we have to offer better than ever, and we are top of mind very early in the customer journey.”
Luuk Slaats
CEO Centralpoint
5 stars
“Apostle provides an easy way for your employees to share content that you have pre-approved beforehand.”
Erwin Sigterman
Business partner, Wienerberger
5 stars
“Great tool that takes us to the next level. Apostle helps us to increase our local brand awareness, by getting more colleagues involved in sharing.”
Roxanne Daris
Business partner, Crowe Foederer
5 stars
“Our work with Apostle is making an impact – we had the second-most active employees on LinkedIn.”
Pili Ollés Roig
Communications, Bridgestone
5 stars
“We found the Apostle experiment to be very easy to start with. After the kick-off, we could start right away, and we're already seeing positive results.”
Donna Visser
Interim marketeer, van der Velden
5 stars
“The results speak for themselves: in a month, we gained 3.6 times more organic reach than our LinkedIn page - a great addition to our channel mix!”
Carlijne Brouwers
Content marketeer, PIDZ
5 stars
“For the target audience we are looking for in our job openings, my colleagues have a more specific network.”
Erik van ‘t Wout
Recruitment engineer, Enexis
Arrow left
Arrow right

How organisations get started with Apostle.

We always start with a 2-month experiment.

  • Activate a small group of employees or project teams.
  • Use existing content and real project stories.
  • Experience adoption, impact and internal support.
  • Build a clear business case before scaling.

No long-term commitment. No complex implementation.

Start the 2-month experiment
Breakdown of the experiment
$(document).ready(function() { // Only execute if the URL contains the Dutch slug '/nl' // if(window.location.href.indexOf('/nl') > -1) { // Check if the URL does not contain the word 'webinars' if(window.location.href.indexOf('webinars') === -1) { const modal = $('#webinar-modal'); function webModal(){ hasSeenBanner = getCookie("hasSeenWebinarBanner"); if (hasSeenBanner == "") { modal.addClass('active'); } } function closeModal(){ setCookie('hasSeenWebinarBanner', '1', '20'); modal.removeClass('active'); } $('#close-webinar-modal').click(function() { closeModal(); }); setTimeout(() => { webModal(); }, 15000); // Below you find three function for setting a cookie, getting a cookie and eventually checking whether the cookie exists function setCookie(cname, cvalue, exdays) { const d = new Date(); d.setTime(d.getTime() + (exdays*24*60*60*1000)); let expires = "expires="+ d.toUTCString(); document.cookie = cname + "=" + cvalue + ";" + expires + ";path=/"; } function getCookie(cname) { let name = cname + "="; let decodedCookie = decodeURIComponent(document.cookie); let ca = decodedCookie.split(';'); for(let i = 0; i #webinar-modal.active { z-index: 1000; opacity: 1; } #modal-wrapper { transition-property: opacity, z-index; transition-duration: 200ms, 0; transition-delay: 0, 200ms; } .geek-frame-holder { margin: 0 auto; }