Finance & insurance

Your Advisors Are Your Best Brand. Let Them Be Seen.

In finance and insurance, trust decideseverything, and trust lives in your people's networks. Activate advisors andspecialists to share expertise and build credibility.

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EU leader in employee advocacy | High performer support | Best ease of doing business with
EU leader in employee advocacy
4.2 out of 5 stars
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Trusted by finance and insurance organizations
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The sector reality

Trust is shifting, from institutions to people.

Financial services is still one of the least-trusted sectors, and authority is moving from institutions to the people your clients already know and follow.

63%

trust in financial services, one of the least-trusted sectors.

39%

trust in traditional media. Authority is shifting to personal.

50%

trust in social media, and rising, where people increasingly look.

The opportunity

Trust that wins clients lives in your people’s network.

Clients and talent both trust people they know. When your advisors and specialists share expertise, you reach exactly those people.

800%

more reach through personal posts than companypages.

2.6x

more applications on roles shared by employees.

55%

of B2B decision-makers prefer thought leadershipfrom an identifiable person.

The OUTCOME

What this delivers for finance & insurance.

  • Win trust, win business: advisors and specialists build the credibility that wins and keeps clients.
  • Thought leadership that builds pipeline: expert content earns trust and generates inbound clients
  • Higher reach, no extra effort: busy advisors getready-to-share posts via app, email or Teams.
  • Brand-safe & compliant by design: approval flows and content pillars keep every post on-brand.
  • Measurable impact: clear insight into reach, engagement, leads and clients.
The solutions

One platform that works for three solutions.

Finance and insurance firms win by combining employer branding, employee advocacy and executive profiling.

01
Employer branding

Attract scarce advisors and specialists throughyour team's own networks, more credible than any job board.

  • Colleagues share culture, projects and open roles.
  • Measure reach, applicants and cost per hire.
  • Proof: 76% find a job through their own network, 55% faster hiring with referrals
02
Employee advocacy

Turn advisors and specialists into trusted voices, so their expertise drives reach, credibility and inbound clients.

  • Share insights, guidance and thought leadership.
  • Build authority that generates inbound pipeline.
  • One-tap sharing via mobile app, email or Microsoft Teams.
03
Executive profiling

Turn your leaders and senior advisors into visible voices. Often the best way to start: a few credible names set the tone.

  • Leaders and advisors share a clear point of view, brand-safe.
  • Build the authority that wins client trust before the first conversation.
  • Marketing supports the content, so it stays consistent.
the results

More reach & engagement. People trust people.

Content shared by advisors and specialists consistently outperforms company pages. The reach grows organically, without extra media budget.

  • 2x more clicks on content shared by employees vs. official pages.
  • 8x more engagement than on branded posts.
  • 800% more organic reach on personal posts.
  • 30% more website traffic through employee advocacy.
integrations

Built to integrate, not replace.

  • Apostle is making employee advocacy part of current workflows.
  • Employees receive content suggestions through channels they already use, such as email or WhatsApp.
  • Single sign-on (SSO) ensures secure and frictionless access without additional accounts.
  • Integrations with communication, recruitment and marketing systems keep projects, campaigns and messaging aligned across teams.
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The results. Don’t just take our word for it.

Trusted by organisations across Europe. Discover all cases about how organisations successfully activate their people.

Top-rated on G2 as a High Performer.

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Trusted by organisations building employee advocacy at scale.

5 stars
“Apostle provides an easy way for your employees to share content that you have pre-approved beforehand.”
Mickael Timmermans
Marketing manager, Shimano
5 stars
“The involvement in the organization has grown a lot. The likes and views go sky high. Sometimes employees' posts are viewed up to 8,000 times. You really don't get that with a company page!”
Bas van Seeters
Digital manager, Mérieux Nutriscience
5 stars
“Because we started using Apostle, we saw a huge increase in employee interaction and engagement.”
Walter Young
Marketing manager at Canon Europe
5 stars
“The participating employees are much more involved than before, we show the market what we have to offer better than ever, and we are top of mind very early in the customer journey.”
Luuk Slaats
CEO Centralpoint
5 stars
“Apostle provides an easy way for your employees to share content that you have pre-approved beforehand.”
Erwin Sigterman
Business partner, Wienerberger
5 stars
“Great tool that takes us to the next level. Apostle helps us to increase our local brand awareness, by getting more colleagues involved in sharing.”
Roxanne Daris
Business partner, Crowe Foederer
5 stars
“Our work with Apostle is making an impact – we had the second-most active employees on LinkedIn.”
Pili Ollés Roig
Communications, Bridgestone
5 stars
“We found the Apostle experiment to be very easy to start with. After the kick-off, we could start right away, and we're already seeing positive results.”
Donna Visser
Interim marketeer, van der Velden
5 stars
“The results speak for themselves: in a month, we gained 3.6 times more organic reach than our LinkedIn page - a great addition to our channel mix!”
Carlijne Brouwers
Content marketeer, PIDZ
5 stars
“For the target audience we are looking for in our job openings, my colleagues have a more specific network.”
Erik van ‘t Wout
Recruitment engineer, Enexis
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Ready to turn your advisors into trusted voices?

Request more information about the 30-dayexperiment, or book a demo