Employer branding
Let your colleagues show why it’s worthwhile to work at your company with authentic stories on social media
Trusted by 1,000+ SME and enterprise companies worlwide
...on recruitment and onboarding per hire
...in receiving relevant applications
...consider switching jobs if the firm's image is better
...for firms with good social media employer branding
...find their new job through referrals
Retention of employees has become even more critical in the current tight labor market as hiring a new candidate will cost you, on average, 33% of their annual salary. By activating your colleagues as brand ambassadors, you show people what it is like to work for your organization. Furthermore, retention is 18% higher in organizations with engaged employees.
Establishing a strong employer brand is difficult due to intense competition on social media. However, when activating your employees as brand ambassadors on social media, you get access to a constant stream of authentic content with which you'll stand out. As a result, organizations can grow their talent pool up to 10 times bigger through employees' networks.
They cover only 11% of the labor market. Traditional recruitment only targets a smaller group of active job seekers. By leveraging your colleagues' social media channels, you reach relevant potential candidates from their networks. This decreases your dependency on expensive social media ads and ensures you reach latent job seekers (47%) as well.
“Varietas started using Apostle to focus more on employer branding due to a staff shortage. With 35 teachers they've shared 400+ posts, reached more than 300,000 people, and received applications from 70+ job candidates.”
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“Apostle’s software is very user friendly. Colleagues can upload subjects, pictures and messages. The content manager creates and schedules an attractive post based on the input.”
“Apostle for me is creating your own custom recruitment method by making the everyday special. After all, employees can tell you like no other what fantastic, special and sometimes emotional moments they experience during their work”
If your colleagues share vacancies in their own (super relevant) network, there is a good chance that a new colleague will be recruited through them (7 times more likely!). You'll directly influence the candidate pool and maintain the current working culture.
Social media is the perfect tool to show what great things you’re doing at work. If you tell real stories, it will be welcomed in your network. For potential candidates, this pride also reflects positively on your organization’s atmosphere.
Brand ambassadors can profile themselves as an expert in their field by posting regularly on social media. This has positive effects on their personal brand and career.
By posting regularly, employees can showcase what they are working on. This improves the connection between different departments and the commitment to make an impact in the organization.
Discover Apostle in 2 minutes
Organizations can provide employees with content in two different ways: top-down and bottom-up. Apostle facilitates both!
The most used and easiest one is the top-down method. With top-down communication, employees receive ready-made content suggestions created by the marketing department.
The most recommended way is to also include employees in the content creation process and let their input guide the topics and information to be shared (bottom-up method). Employees upload work-related content to their marketing/hr department.
They professionalize the posts and schedule them for their team through the top-down method. Something we like to call; best of both worlds :)!
Wil jij als marketeer het bereik en engagement van jouw organisatie vergroten op social media? Delen jouw collega’s nog geen authentieke, branded of thought leadership posts op social media en blijf je daardoor achter op de concurrentie?
Dan mag je deze masterclass niet missen!
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