Employer branding / recruitment

Attract talent through sharing real employee stories, at scale.

Employer branding helps organisations show what it is really like to work there. Employees share culture, projects and vacancies through their own networks, increasing credibility and reach.

No pressure. No extra workload. Just more reach through trusted personal networks.

Trusted by top brands worldwide to activate brand ambassadors
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Explore our activation programs

The program that fits your organisation and activation goals.

1
A 60-day experiment

Always start with an experiment. Lower the barrier and prove participation before committing.

2
Pick the right plan

After the experiment you choose how far you want to scale, once value is proven.

3
Setups are included

Licenses include the setup your organisation needs. From teams and workflows to integrations.

4
Programs for adoption

Software enables scale. Programs make it stick.

Activation program

Focuses on participation, consistency and scale. It embeds advocacy into daily workflows across teams, regions or departments.

Explore program
Executive profiling program

Designed to activate leaders as credible and consistent voices. It strengthens thought leadership while aligning executive communication with organisational strategy.

Explore program
Deep dive program

The deep dive program is a tailored approach for organisations with complex structures, multiple markets or advanced requirements.

Explore program

How organisations get started with Apostle.

We always start with a 2-month experiment.

  • Activate a small group of employees or project teams.
  • Use existing content and real project stories.
  • Experience adoption, impact and internal support.
  • Build a clear business case before scaling.

No long-term commitment. No complex implementation.

Start the 2-month experiment
Breakdown of the experiment
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Employer Branding

Attract the Best Talent in the Industry

Strengthen your brand with colleagues’ authentic stories. Let them submit meaningful content from events, team-building activities, and daily projects. Convert these into ready-made post variations relevant colleagues post in their networks showcasing the value of working at your company.

Start with Apostle's software solutions or choose a more intensive implementation program with a dedicated partner.

Join 1408 top brands worldwide in activating brand ambassadors on social media to boost your employer branding strategy.

Unite Marketing and HR for Outstanding Results

Marketing and HR teams collaborate to enhance the employer brand, combining marketing's expertise in brand awareness and branding with HR's skill in fostering connections and engagement. This synergy creates compelling messaging to attract and retain top talent, promoting a positive company culture.

For Marketers And Social Media Managers

Provide colleagues with ready-to-post content about the work culture, team activities, training & development, employee achievements, and other HR-related topics. Motivate colleagues to provide authentic content on events, team-building activities, and accomplishments to foster transparency and strengthen credibility.

For HR Staff

Work closely with the marketing team to create and deliver content that enhances the employer brand. Regularly share results to sustain momentum and drive collective success.

For Marketing Managers and HR Managers

Analyze employer brand-related posts and track candidate interactions via brand ambassadors using ATS integration to measure impact. Assess engagement metrics, conversion rates, and feedback to refine and improve your employer branding strategy continuously.

This Is Why HR Teams Integrate Employee Advocacy into Their Strategy

Up to 50% More Applications With a Strong Employer Brand

Enhance your employer brand by regularly engaging your target audience on social media with authentic and branded content. Moreover, 84% of job seekers are willing to switch jobs if a company has a superior employer brand.

Reduce Hiring Costs

Cut hiring costs by 69.7% when candidates are recruited through your colleagues' networks using software like Apostle.

Appeal to 93% of Inactive Job Seekers

Don't just target the 7% active job seekers by only posting vacancies on social media. Combine them with engaging content to attract passive candidates. Showcase team outings and behind-the-scenes looks at projects to highlight your company culture and appealing work environment.

Simplified Employer Branding

Why HR teams prefer Apostle

Unlimited Users
  • Engage as many colleagues as you can to extend your reach and visibility.
  • Enhance your employer brand, and attract top talent.
Employee-generated Content
  • Encourage employees to share great stories by uploading authentic content through the App or WhatsApp which can then be found on the inspiration wall.
Candidate Journey Flow
  • Activate your colleagues' network with inspiring posts featuring links to job openings.
  • Automate the responses using the inbox function.
Rewards
  • Active colleagues earn points that are visible on the leaderboards. Integrate a rewards system to convert the points into a gift.

Apostle Matches Your Employer Branding Strategy

  • Complement your recruitment strategies with strong employer branding.
  • Employees feel more connected and enthusiastic about the company they worked for after sharing work-related content. This improves retention as replacing a co-worker costs 33% on average on their annual salary.
  • 75% of job seekers evaluate an employer's brand before deciding to apply for a position. Maximize the reach of your employer branding content by leveraging your colleagues' networks to ensure it reaches a broader audience.

“Apostle encourages participation. Since we started using Apostle, we have noticed a improvement in the employee involvement,”

Nina van der Schoot - Marketing and Communications Advisor at Wesselman Accountants.

“Currently, 50 candidates apply monthly, with 1 in 2 being highly relevant. Previously, it was 1 in 6 applicants.”

Charlotte Backx - Owner, Copywriting Consultant, and Trainer at Door Lotje Getikt.

“Employees can tell you like no other what fantastic, special and sometimes emotional moments they experience during their work.”

Tonny Keijers - Senior Recruiter UMC Utrecht

Support Your Team With Employer Branding Training

Enhance your team's skills with our comprehensive employer branding program to strengthen your employer brand and attract top talent. Alternatively, you can outsource these activities to save valuable time and maintain a consistent online presence.

Top-rated on G2 as a High Performer

Apostle is a leader in Brand Advocacy on G2
Apostle is a leader in Mid-Market Employee Advocacy on G2
Apostle is a leader in Europe Employee Advocacy on G2
Apostle is a leader in Mid-Market Europe Employee Advocacy on G2
Apostle is a leader in EMEA Employee Advocacy on G2
Apostle is a leader in Mid-Market EMEA Employee Advocacy on G2
Users love Apostle on G2

Contact Our Sales Team

Whether you have questions about our plans, pricing, or solutions, or just want to explore how we can work together, our sales team is here to help. Reach out today by filling in the form below and discover how we can support your goals!

Crowe Foederer

''Great tool that takes us to the next level. Apostle helps us to increase our local brand awareness, by getting more colleagues involved in sharing.''

Roxanne Daris
Van der Velden

"We found the Apostle experiment to be very easy to start with. After the kick-off, we could start right away, and we're already seeing positive results."

Donna Visser
PIDZ

"The results speak for themselves: in a month, we gained 3.6 times more organic reach than our LinkedIn page - a great addition to our channel mix!"

Carlijne Brouwers
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