How to Convince Your Team in One Kickoff Session

The challenge: without support, advocacy will not take off

You can have the strongest plan in the world, but without support from your team, employee advocacy will never get off the ground. Colleagues need to understand why it matters and how they can contribute in a simple way. A clear and energetic kickoff meeting helps you build that awareness from day one.

‍

The power of a 45 minute kickoff session

A focused kickoff meeting creates the foundation for a successful rollout. In just forty five minutes you can inspire your team, show real examples and make the impact visible. When people see how easy it is to participate, they feel more confident and motivated to join.

A good kickoff session does three things:

• It introduces the purpose behind your advocacy program
• It explains exactly what you expect from the team
• It shows, step by step, how they can use the app and contribute right away

‍

How to structure your kickoff meeting

You can use the same structure for your social ambassadors as you use for social creators, with one important nuance. Ambassadors focus mainly on sharing, while creators also upload content. Still, always show both features. Sometimes an ambassador becomes enthusiastic and wants to upgrade later.

Here is a simple structure that works for almost every team.

1. Start with a clear introduction

Explain why you are launching the program and why their involvement matters. Keep it short and relatable.

2. Set expectations

Tell your team what you expect. This can be sharing updates, responding to notifications or helping spread company news.

3. Walk through the app

Show them how the Apostle app works so they understand exactly what to do. Give a live demo and guide them through uploading and sharing a post.

4. Share a post together

Prepare a post in advance so the team can share it during the meeting. Schedule it on “Now” so everyone receives their notification immediately. This creates an instant win and shows how easy it is.

5. Address questions on privacy and data

Be ready for questions about privacy, security and personal accounts. Make it clear that their data remains safe, that nothing is posted automatically and that they stay in full control.

6. Provide follow up materials

Your ambassadors will not receive a full e-learning module, so share the slide deck and Knowledge Base after the meeting. Let them know they can contact technical support for any help they need.

‍

Why this kickoff is essential

A strong kickoff sets the tone for the entire program. It builds confidence, reduces uncertainty and shows colleagues that the process is simple and safe. Even better, you can repeat the same kickoff structure for every new group you onboard. It becomes your playbook for consistent growth.

‍

Conclusion

A clear and inspiring kickoff meeting is often the turning point where employees go from hesitant to enthusiastic. It gives your team the confidence to start, makes employee advocacy feel accessible and helps you roll out your program with energy and structure.

Watch the full video to see how a powerful kickoff session can accelerate the start of your advocacy program.

‍