Book & learning

The Essential Guide to Employee Advocacy

Learn employee advocacy with one playbook and guided video lessons. Apostle is built on a simple belief: software enables scale, behaviour drives results.

This page brings together our book and e-learning library into one practical learning journey, designed to help organisations build employee advocacy that actually sticks.

The cover of the book 'The Employee Advocacy Playbook'
The 3 phases of the SRO framework
What you get

Two formats. One proven method.

Whether you prefer reading or learning through short video lessons, you follow the same structured framework to drive adoption and long-term consistency. You will learn:

  • How employee advocacy works and why trust changes brand visibility.
  • How to set up a repeatable content and planning rhythm.
  • How to activate employees, leaders and teams using behavioural principles.
  • How to measure progress and keep the program running over time.
The book

The employee advocacy playbook.

A practical, step-by-step method to activate employees as brand ambassadors. Grounded in behavioural science and built around the Social Reach Optimization (SRO) framework. What’s inside:

  • A method based on scientific behavioural principles.
  • Real-world examples from leading brands.
  • Access to the supporting online course for implementation.
The 3 phases of the SRO framework
E-learning video library

Short lessons for faster adoption.

The e-learning library is designed for real teams. Clear modules, practical topics and structured progress that support day-to-day implementation. Covers topics such as:

  • Introduction and foundations.
  • SRO strategy and maturity.
  • Content planning and cadence.
  • First activation steps and onboarding.
  • Insights, reporting and optimisation.

Recommended learning paths.

Choose the path that matches your role.

1
A 60-day experiment

Always start with an experiment. Lower the barrier and prove participation before committing.

2
Pick the right plan

After the experiment you choose how far you want to scale, once value is proven.

3
Setups are included

Licenses include the setup your organisation needs. From teams and workflows to integrations.

4
Programs for adoption

Software enables scale. Programs make it stick.

For marketing and communications leads

Start with the book to design the strategy. Use the SRO Professional course to translate it into setup, content planning and onboarding.

For program owners and internal champions

Begin with the video lessons to get moving quickly. Use the book as a reference for structure, repetition and scaling.

For leaders who want to be visible

Focus on the core chapters for the why and the rules of engagement, then follow short lessons to build consistency over time.

Want to turn learning into results? Start with an experiment.

Get full access to the platform and support with adoption from day one, using the same principles explained in the book and courses.
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