Learn employee advocacy with one playbook and guided video lessons. Apostle is built on a simple belief: software enables scale, behaviour drives results.
This page brings together our book and e-learning library into one practical learning journey, designed to help organisations build employee advocacy that actually sticks.


Whether you prefer reading or learning through short video lessons, you follow the same structured framework to drive adoption and long-term consistency. You will learn:
A practical, step-by-step method to activate employees as brand ambassadors. Grounded in behavioural science and built around the Social Reach Optimization (SRO) framework. What’s inside:


The e-learning library is designed for real teams. Clear modules, practical topics and structured progress that support day-to-day implementation. Covers topics such as:
Choose the path that matches your role.
Always start with an experiment. Lower the barrier and prove participation before committing.
After the experiment you choose how far you want to scale, once value is proven.
Licenses include the setup your organisation needs. From teams and workflows to integrations.
Software enables scale. Programs make it stick.
Start with the book to design the strategy. Use the SRO Professional course to translate it into setup, content planning and onboarding.
Begin with the video lessons to get moving quickly. Use the book as a reference for structure, repetition and scaling.
Focus on the core chapters for the why and the rules of engagement, then follow short lessons to build consistency over time.
Discover how to turn your leadership team into thought leaders on social media. Learn how to involve them in employee advocacy for maximum impact.

