Trust is a cornerstone of the insurance industry. Placing employees at the heart of your social media strategy is essential, as they are experts in the field. By leveraging their networks for communication, you not only enhance trust but also maintain direct contact with your target audiences.
92% of people trust posts from their networks more than branded messages. When employees share relevant content, they attract potential leads by providing an implicit endorsement, which is often more persuasive than traditional advertising.
By sharing content on personal social media, employees expose the brand to diverse and otherwise inaccessible audiences. This amplification increases the company's visibility, reaching different demographics and geographies, and broadening its market presence.
Employee advocacy boosts your company's brand by adding a personal touch to corporate messages. When employees share genuine stories, they create a relatable image, highlighting the company’s positive culture and commitment to customers. This authentic portrayal enhances the company's reputation and attracts clients.
Looking to empower your colleagues in insurance as brand ambassadors? These are the packages we recommend!
Discover firsthand the efficiency and impact of having all your social media activities in one place, tailored to your business maturity and social media strategy. Don't just take our word for it—try it out and experience the difference for yourself!
"We support dealers with content, saving them time while regularly promoting our brand and products to a broader audience."
''Great tool that takes us to the next level. Apostle helps us to increase our local brand awareness, by getting more colleagues involved in sharing.''
"Nice app that makes it easy to post LinkedIn messages and increase reach. Apostle helps to boost visibility. Very user-friendly!"