What is your role as SRO Coach?
As SRO Coach, you will coach the Social Master (content creator within an organization) and regular brand ambassadors to get the most out of their ambassador program using the Apostle platform. To achieve this, we will provide all the tools necessary to dress your role correctly.
Tips to keep your brand ambassadors motivated with employee advocacy
It is increasingly important for companies to distinguish themselves online. The corona crisis has made that exceptionally clear. In many areas, physical contact with colleagues, business relations, and customers has been enormously curtailed. Fortunately, communication via social media offers great alternatives. As such, for many companies, employee advocacy plays an important role in content strategy.
Why employee advocacy is crucial for your sales
You may have noticed that awareness of employee advocacy is growing. Far from just a way to increase visibility online, employee advocacy can play a critical role in your organization's future performance. In this blog post, you’ll learn how employee advocacy benefits your sales.
What is franchise advocacy?
Getting every franchise to contribute to your social media activities can be challenging. One of the reasons is that not every franchisee has a marketeer or content creator in their staff, which means they may not have the time or knowledge to post on social media. But even when you suggest ready-to-share posts on an internal platform, your franchisees don’t always copy and share them on their regional corporate pages. How do you make sure your franchisees share relevant content on social media? And how do you maintain a consistent brand image? Meet franchise advocacy!
Tips to ensure your content stays relevant
How do you ensure that you have enough quality material to keep your followers engaged? Creating authentic content is expensive to outsource and may take up a lot of your time. Apostle offers some new features within the platform that help you to plan and execute your content opportunities with more ease.
Shimano partnered with Apostle to leverage their retailers' social media presence, effectively reaching millions of consumers across Europe annually. Through Apostle, Shimano streamlined content distribution, reducing retailers' social media workload to just 5 minutes per week while maintaining brand consistency. The collaboration facilitated connections with 500 dealers across 13 active countries, enhancing brand visibility and fostering dealer loyalty. Overall, the partnership with Apostle enabled Shimano to efficiently target regional audiences and maximize its online impact.
Bridgestone Mobility Solutions
Discover how Bridgestone Mobility Solutions transformed their social media strategy using Apostle, empowering employees to become brand ambassadors. Learn how this shift led to increased engagement, a stronger employer-employee connection, and recognition as a top social media voice in their industry. Explore the impact of authentic storytelling and employee empowerment on rebranding and talent attraction.
Wienerberger, an international leader in sustainable ceramic building and paving materials, faced the challenge of engaging their sales team, many of whom were not accustomed to social media usage, particularly on platforms like LinkedIn. Recognizing the need to support employees in sharing content effectively, they introduced Apostle as a solution. By pre-approving and editing content, Apostle simplified the process for employees, encouraging them to share messages across various channels with ease. This approach not only increased visibility for the organization but also boosted employee engagement, with personnel content receiving positive responses and higher views compared to general posts. Wienerberger's sales team, now confident in using social media, has become more active in sharing varied content, further enhancing the organization's online presence and employee satisfaction. With Apostle's assistance, Wienerberger achieved significant progress in social media utilization within just six months, setting a promising trajectory for future success.
With Apostle, Trek Benelux efficiently schedules messages for dealers across multiple languages using AI and automatic translation, saving time and streamlining communication. This approach enhances dealer engagement and visibility, leading to improved organic reach and strengthened bonds between Trek, its dealers, and employees. Since its implementation in July 2022, the platform has facilitated the sharing of over 1,143 posts, resulting in an organic reach of 857,250, demonstrating significant success for Trek Benelux.
Dustin (formerly Centralpoint) recognized the role of social media in modern marketing, where the customer journey predominantly unfolds online. Initially integrating social media as a mere component of their marketing mix, Dustin sought to transform it into a strategic cornerstone with the assistance of Apostle's Social Reach Optimization methodology and employee advocacy platform. Over five years, more than 150 colleagues in the Netherlands and Belgium have actively amplified Dustin's message on their personal social media channels, significantly boosting organic reach on platforms like LinkedIn. This approach not only establishes Dustin as a thought leader in the IT industry but also fosters employee engagement, with tailored support from Apostle eliminating barriers to participation. By leveraging Apostle's social branding platform, Dustin seamlessly integrates social media into their marketing strategy, effectively engaging their target audience and maintaining top-of-mind awareness throughout the customer journey.
Contentoo leverages Apostle's platform to efficiently schedule social media posts through 50+ employees, significantly enhancing their online visibility and brand awareness. With over 800 posts shared in 2022 alone, Contentoo saw a substantial increase in brand recognition and engagement, resulting in 300 leads and 25 MQLs attributed directly to Apostle-shared posts. The unique strength of Apostle in enabling mass employee engagement sets it apart from other social media scheduling tools, making it indispensable for Contentoo's marketing strategy.
The Hypotheker, the largest mortgage advisory organization in the Netherlands, recognized the growing importance of social media in building a strong brand image for its franchisees. Despite being experts in their field, local branches often prioritize other tasks over social media management, especially during booming housing markets. To support franchisees in local marketing and branding efforts, they introduced the Apostle platform, enabling head office to schedule posts for approval by individual branches. This streamlined approach empowered franchisees to maintain control over their messaging while relieving them of the pressure of content creation. As a result, The Hypotheker achieved greater consistency in content, expanded regional reach, and enhanced corporate image. With over 21,000 messages sent, reaching 17.1 million people, and activating 110+ offices through the Apostle platform, The Hypotheker anticipates continued growth and success in their social media strategy.
Autohopper, a car rental service with over 125 locations in the Netherlands, faced the challenge of ensuring visibility for each franchisee on social media. With many entrepreneurs lacking the time to manage their online presence effectively, Autohopper sought a solution to streamline social media activities. In 2021, they implemented Apostle. With support available in Dutch, onboarding new branches was seamless, leading to over 10,000 posts shared and a reach of 8.4 million people. Overall, Apostle significantly improved online activity and efficiency for Autohopper, empowering franchisees to take control of their social media presence.
Contentcreatie in Apostle's composer: maak optimaal gebruik van alle functionaliteiten
Ontdek alle features die Apostle's composer nog meer te bieden heeft👀 Je hebt veel opties wanneer je een post opstelt in Apostle. Gebruik jij alle features? In dit webinar neemt Stefan je mee door alle features, zodat jij nog meer uit de composer kunt halen.
Hoe haal ik alles uit mijn nieuwe statistieken in Apostle?
Vernieuwde statistieken in Apostle: alle ins en outs👀 Met de nieuwe statistieken krijg je een diepgaand inzicht in de individuele prestaties van je ambassadeurs en kun je de prestaties van je gehele team volgen, analyseren en optimaliseren. Bekijk welke posts, topics en groepen het beste hebben gepresteerd en welke strategieën het effectiefst zijn. In dit webinar neemt Guus je mee door de belangrijkste metrics en helpt hij je met praktische tips.
How do I get the most out of the new statistics page in Apostle?
Renewed statistics in Apostle: all the ins and outs👀 The new statistics give you deep insight into the individual performance of your brand ambassadors and allow you to track, analyze, and optimize the performance of your entire team. See which posts, topics, and groups have performed best and which strategies are most effective. In this webinar, Guus takes you through key metrics and helps you with practical tips.
Verbeter jouw merkambassadeursprogramma: het belang van de contentstrategie en structuur in Apostle
Het implementeren van een goede contentstrategie en structuur in Apostle is hét fundament voor jouw merkambassadeursprogramma. In dit webinar legt Stefan uit wat het belang is van een krachtige strategie en structuur in Apostle en helpt hij je met praktische tips hoe je dit aanpakt.
Content creation in the composer: how to make the best use of all functionalities
You have a lot of options when creating a post in Apostle. In this webinar, Stefan will tell you everything you need to know. You will learn how to...
Maximizing Your Brand Ambassador Program: The Importance of a Content Strategy and Structure in Apostle
Implementing your content strategy and structure in Apostle is the fundament of your brand ambassador program. In this webinar, we will explain the importance of a good strategy and structure in Apostle and guide you with practical tips on how to set this up.