When essentials is the right choice for you.
This plan is often used as a first step before moving to a more advanced license. Essentials works best if you want to:
- Start employee advocacy without changing daily workflows.
- Avoid new logins or software adoption for employees.
- Test willingness to participate before scaling.
- Combine company page publishing with light employee activation.
- Keep implementation simple and low-risk
How it works for you and your team.
With Essentials, employees do not log into a platform. Instead, they:
- Receive ready-to-share post suggestions by email.
- With one click, they can share content on their personal LinkedIn profile.
- Meanwhile, communication and marketing teams manage everything centrally.
What’s features are included?
What Essentials does not include.
Essentials is intentionally lightweight. These elements become available when scaling to higher plans.
Employee logins
Personal dashboards for employees to access and manage shared content.
Advanced analytics
In depth insights into participation, reach and performance.
Onboarding flows
Structured, behaviour driven journeys that guide employees step by step.
Gamification
Reward mechanisms that stimulate engagement and consistency.
Activation help
Structured programs to support and scale employee participation.
Adoption level and pricing
Adoption level: ●○○○
Essentials focuses on participation, not behaviour change.
It helps organisations test engagement before investing in deeper activation. All plans include a mandatory technical setup to guarantee governance, integrations and long-term adoption.
The Essentials plan costs:
How organisations typically grow from here.
Many organisations start with Essentials to:
- Prove internal willingness to participate.
- Build trust with stakeholders.
- Establish a consistent content rhythm.
From there, they often scale to a license that includes employee logins, activation programs and behaviour-driven adoption.
Start simple. Prove participation. Scale when ready.
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Webinar: How Executive Profiling Drives Brand Success
Discover how to turn your leadership team into thought leaders on social media. Learn how to involve them in employee advocacy for maximum impact.

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