Essentials is designed for organisations that want to activate employees on social media with minimal friction. No new tools. No logins. No complex onboarding. It is the fastest way to test participation, build confidence internally and create consistent brand visibility through people.
This plan is often used as a first step before moving to a more advanced license. Essentials works best if you want to:
With Essentials, employees do not log into a platform. Instead, they:
Essentials focuses on participation, not behaviour change.
It helps organisations test engagement before investing in deeper activation. All plans include a mandatory technical setup to guarantee governance, integrations and long-term adoption.
The Essentials plan costs:
Many organisations start with Essentials to:
From there, they often scale to a license that includes employee logins, activation programs and behaviour-driven adoption.
Discover how to turn your leadership team into thought leaders on social media. Learn how to involve them in employee advocacy for maximum impact.
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