Europe’s Largest Shipbuilder Chooses Dutch Employee Advocacy Software Apostle

The Italian shipbuilder Fincantieri S.p.A. has selected Apostle Technologies, the Dutch provider of employee advocacy software. International agency House of Communication guided the selection process and identified Apostle as the best solution available worldwide for activating employees and leaders on social media.

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Executive thought leadership communication strategy

Fincantieri will use Apostle’s software to activate its executives on LinkedIn. The goal is to strengthen relationships with customers and employees while elevating the company’s image as an innovative and future focused shipbuilder.

With Apostle’s tools, executives can easily share insights, stories and personal perspectives. House of Communication then curates this input into high quality LinkedIn thought leadership posts. The result is a continuous flow of authentic content that enhances executive visibility and reinforces Fincantieri’s reputation as an attractive employer and reliable partner.

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Authentic voices as an answer to AI content

The choice for Apostle aligns with a broader international shift: companies want to bring back real, recognizable human voices on social media.
At a time when algorithms are flooded with generic AI content and misinformation, the need for authenticity and credibility is growing.

Employee advocacy enables organizations to let their people — leaders, experts and employees — share their stories in a genuine and scalable way.
This makes brands more human and builds trust in a digital world that increasingly feels less personal.

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International recognition for Dutch technology

In the Netherlands, Apostle has been a trusted partner for years among major brands in the IT, installation, energy, insurance, consultancy and financial sectors.
The software is now used in 27 countries, and more international enterprises continue to adopt the platform.

Apostle is the market leader in the European cycling industry and has now been selected by Europe’s largest shipbuilder.
This new partnership underscores that employee advocacy is no longer a trend, but an essential part of modern communication — from local companies to global corporations.

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About Fincantieri

Fincantieri, founded in 1959 and headquartered in Trieste, is one of the world’s largest shipbuilding groups.

• The company operates 18 shipyards across four continents.
• Its revenue in 2024 amounted to € 8.1 billion.
• Fincantieri builds cruise ships, naval vessels and megayachts, and is widely regarded as the largest shipbuilder in Europe.

Source: fincantieri.com

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Quote from Koen Jordaans

“We are proud that an international icon like Fincantieri has chosen Apostle,” says Koen Jordaans, CEO of Apostle Technologies.

“Employee advocacy is not only a tool for global enterprises, but for any organization that wants to use the strength of its people to make its brand more human, more visible and more credible. Especially now that AI and fake news increasingly dominate communication, real stories from real people matter more than ever.”