When Performance driven is the right choice for you.
This plan is ideal for organisations where advocacy is a strategic growth channel. Performance driven works best if you want to:
- Tie employee advocacy to measurable business KPIs.
- Support marketing, sales and recruitment with social activation.
- Use data and benchmarks to optimise performance.
- Scale advocacy across teams with advanced governance.
- Automate activation using AI-driven workflows.
How it works for you and your team.
With Performance driven, advocacy becomes outcome-driven:
- AI helps personalise content and activation.
- KPIs, CTAs and lead tracking connect activity to results.
- Advanced workflows and governance ensure consistency and control across teams, roles and topics.
What’s features are included?
Content creation
Activation programs tailored specifically to executive teams and leadership visibility.
Executive visability
Dedicated executive visibility and employer branding programs included by default.
Partner activation
Structured activation programs for partners and external networks.
Integrations
Standard integrations, open API access, and custom CRM or ATS integrations on request.
Multiple teams
Manage different divisions or brands of your organization in one paltform.
Adoption level and pricing
Adoption level: ●●●○
Performance Driven connects advocacy to business impact.
It enables optimisation, accountability and scale. All plans include a mandatory technical setup to guarantee governance, integrations and long-term adoption.
The Performance driven plan costs:
How organisations typically grow from here.
Organisations using Performance driven often:
- Align advocacy with marketing, sales and recruitment KPIs.
- Increase conversion from social activity to leads.
- Standardise advocacy as a core growth capability.
From here, many organisations add executive profiling, employer branding or partner activation programs.
Optimise performance. Prove impact. Scale intelligently.
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Webinar: How Executive Profiling Drives Brand Success
Discover how to turn your leadership team into thought leaders on social media. Learn how to involve them in employee advocacy for maximum impact.

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