When Performance driven is the right choice for you.

This plan is ideal for organisations where advocacy is a strategic growth channel. Performance driven works best if you want to:

• Tie employee advocacy to measurable business KPIs.
• Support marketing, sales and recruitment with social activation.
• Use data and benchmarks to optimise performance.
• Scale advocacy across teams with advanced governance.
• Automate activation using AI-driven workflows.

How it works for you and your team.

With Performance driven, advocacy becomes outcome-driven:

• AI helps personalise content and activation.
• KPIs, CTAs and lead tracking connect activity to results.
• Advanced workflows and governance ensure consistency and control across teams, roles and topics.

Performance Driven connects advocacy to business impact.

It enables optimisation, accountability and scale. All plans include a mandatory technical setup to guarantee governance, integrations and long-term adoption.

The Performance driven plan costs:

How organisations typically grow from here.

Organisations using Performance driven often:

• Align advocacy with marketing, sales and recruitment KPIs.
• Increase conversion from social activity to leads.
• Standardise advocacy as a core growth capability.

From here, many organisations add executive profiling, employer branding or partner activation programs.