Van den Udenhout is more visible thanks to Apostle's online presence: the statistics show that the organization has reached millions on social media
"We have proof that it works, as customers referred to our social media activities in the Eindhoven Audi showroom. It's impossible to express in euros how much it delivers, but that it does bring us something is clear." - Oscar van Geffen, Project & CRM Marketer at Van den Udenhout
Audi, Volkswagen, SEAT, ŠKODA and Volkswagen Commercial Vehicles. Lease, insurance, e-bikes and many more. The marketeers at one-stop-shop Van den Udenhout have a lot of stories to tell. With different target groups, through various channels and expressions. And with a clear goal: visibility, interaction and ultimately (after)sales.
So there is a great job ahead for marketer Oscar van Geffen and his colleagues. A challenge that they saw just over a year ago getting a little bigger. "First we noticed that the algorithms of the social media platforms - especially those of LinkedIn - were limiting the reach of corporate accounts," Oscar explains. "And a little later, the showrooms were also less visited by corona... Fortunately, these developments coincided with the introduction of Apostle. That way we could still remain visible!"
The brand ambassadorship appealed strongly to the Van den Udenhout marketeers. Together with Apostle, a strong content strategy was defined, in which every brand and service is covered. This basis provides structure for all social media activities and content expressions. The next step is the onboarding of the employees. After all, the many stories have to be told through their personal social media accounts. The power of this approach is that your post immediately lands in the right network. For example a leasing consultant in 's-Hertogenbosch has many business connections in the same city and creates a lot more engagement than a general message shared through a corporate account.
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