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“Very nice software, it has made my job a lot easier! I also like the fact that Apostle is a Dutch company. That makes it a bit easier to communicate when you need help.”
Graphic designer and online marketer at Autohopper
About Autohopper
At Autohopper you can rent cars and vans in all shapes and sizes, no-nonsense that is. Autohopper has more than 125 locations and therefore has the most car rental locations in the Netherlands. How do they ensure that each location is highly visible to (potential) customers, both in their region and online?
Challenge: becoming more active on social media
Some entrepreneurs with an Autohopper store were already very active on social media, but the majority were not. They simply didn't have time for it. Could the Autohopper marketing team write messages for them? They could! "An Autohopper employee went to all the stores to post social media messages. Logging in, creating a message, posting it, and logging out again. That took too much time," says Kiki, the company's online marketeer. That’s why Autohopper went in search of a different solution.
Approach: everything on one platform
Early in 2021, Autohopper launched Apostle. "Instead of logging into different accounts, we can now schedule all messages in one go through the platform. Autohopper franchisees don’t have to keep their social media channels up to date by themselves anymore. Also, more people see our posts now. Since we have been using Apostle, I have seen more and more of our messages and I have noticed that entrepreneurs are also posting more of their own accord. I really like that," says Kiki.
If a new branch wants to join Apostle, a colleague from Autohopper pays them a visit. "We help with the registration and linking of the company pages. We also explain how the app works. And if we can't figure it out ourselves, Apostle's customer service is available. They always answer our questions quickly. By the way, it's also very nice that their support is in Dutch!"
"Instead of logging in to different accounts, we can now schedule all messages in one go through the platform."
Results: better visibility and a lot of time saved
"Apostle has really made a huge difference for us," says Kiki. "Our franchisees have become much more active on social media. In addition to the posts we suggest, they now post messages themselves. That means that more people are seeing us online, which is great advertising for us!"
There are now 130 entrepreneurs active on the platform with a total of 160+ company pages. They have already shared 10,036 posts and reached 8,453,250 people! "If we had to write and schedule separate posts for all those sites, we would have to spend a lot of time on it. I really like the fact that I can now schedule everything through one platform. This has made our work a lot more efficient."
"Apostle has really made a huge difference for us. Our franchisees have become much more active on social media. In addition to the posts we suggest, they now post messages themselves."
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