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“Apostle is simple and approachable. Because of the personal support and high-quality content, colleagues felt confident enough to take their first steps on LinkedIn.”
Recruitment Marketer
The Challenge
Driessen is a staffing agency focused on meaningful work in the public sector, supporting organizations in government, education, and profit. As part of expanding their B2B strategy, they wanted to share more internal expertise on LinkedIn and strengthen their presence in the market. They were introduced to Apostle via a subsidiary and chose to begin with a two-month experiment rather than committing to a license immediately. The goal: test the impact, manage investment, and build a solid internal case over time.
Simple Start
The pilot began with eight participants, most of whom were new to LinkedIn content sharing. The setup was deliberately low-threshold: easy-to-use, clear content suggestions, and no pressure to participate. The ability to personalize or skip posts gave employees a sense of ownership and control, making it easier for them to take their first steps.
“Apostle is simple and approachable. Because of the personal support and high-quality content, colleagues felt confident enough to take their first steps on LinkedIn.”
– Silvana van ’t Klooster, Recruitment Marketer at Driessen
Results
The goal wasn’t to generate immediate leads, but rather to build long-term visibility and make internal expertise more accessible, both externally and among colleagues. Within weeks, the right stories were reaching the right people. Internally, peers started recognizing each other’s knowledge. Externally, their presence in the B2B space grew noticeably stronger.
Thanks to the flexibility of the platform and the ability to always opt in or out, employees felt in control. That made them more engaged, resulting in more likes, meaningful conversations, and valuable LinkedIn connections.
Today, more employees are actively participating, and this is just the beginning. The data provided by Apostle supports long-term growth and offers clear insights to support further internal rollout. What started as a small experiment has now become a sustainable element in Driessen’s broader communication strategy.
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