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"Apostle is easy and accessible to use. Thanks to the personal approach and strong content, colleagues felt confident taking their first steps on LinkedIn."
Recruitment Marketeer at Driessen
About Driessen Groep
Driessen Groep is a B Corp certified family of companies that supports socially driven organisations with a wide range of HR services. The group includes more than ten brands, each with its own specialisation, ranging from staffing and recruitment to occupational health services, career coaching, HR consulting and HR software.
The four brands using Apostle are:
- IJK – innovative HR solutions for the public sector
- Driessen – staffing and secondment focused on meaningful work
- Jeij – specialist in talent recruitment and selection
- Reijn – experts in HRM and leadership
Each brand operates independently, while sharing the same mission: enabling work happiness for as many people as possible.
The Challenge
In a competitive labour market, visibility matters more than size. Candidates explore companies online before applying, and clients research the people they work with. Thought leadership on platforms like LinkedIn has become essential for HR service providers.
Each brand within Driessen Groep has its own audience and communication style, but they shared a common challenge: how to make the knowledge and expertise of their people visible on social media without turning it into a time-consuming task.
Account managers, recruiters and consultants had valuable insights, but lacked a structured way to share them consistently.
The approach: start small, scale across brands
The collaboration with Apostle started in 2021 with IJK, launching the Trots op IJK campaign, a focused employer branding initiative to position IJK as an attractive employer.
After its success:
- Driessen and Jeij joined, focusing on employer branding and activating account managers to share their expertise within their B2B networks
- Reijn followed in 2026, using Apostle for both employer branding and thought leadership, highlighting the expertise of HR professionals and leadership advisors
Each brand manages its own channels within Apostle, maintaining its unique tone and brand identity while following a shared approach.
The results
What started as an experiment for one brand evolved into a structured approach across the entire group.
Combined results across all brands:
- 150+ active ambassadors
- 380 posts created and distributed through Apostle
- 2,284+ shares by employees
- 1,750,000+ organic reach without paid advertising
Driessen Groep demonstrates what is possible when employees are consistently involved in brand communication, not as an obligation, but as something they are proud to share.
From one brand to a family-wide approach
The collaboration between Apostle and Driessen Groep started with a single brand. As results became visible, other brands followed.
IJK was the first to adopt Apostle in 2021, followed by Driessen, Jeij and Reijn in the years after. Not because they had to, but because the approach worked.
This reflects the strength of Driessen Groep: brands that learn from each other, a shared approach tailored per brand, and a collaboration that continues to grow over time. Apostle is not a temporary solution, but a structural part of how they build visibility for their people and brands.
Interested in what employee advocacy can do for your organisation? Schedule a demo and discover how Apostle can help make your people and brands visible.
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