Employee advocacy is a hot topic for marketeers and recruiters. Why? Because employee advocacy is one of the most authentic ways to increase your online reach. This means finding more leads and job applicants than when you’re using a more traditional approach. In this blog post, you’ll learn what employee advocacy is and why it’s so important for your company’s growth strategy.
Employee advocacy is about promoting your company through your own employees. In other words, your employees become your brand ambassadors. Using their personal social media channels, they share relevant content about your organization.
Here are some examples of what they may share:
Having your employees as brand ambassadors is a great way to improve your organization’s organic reach on social media. That’s because posts shared on personal accounts reach 8 times more people compared to content shared on your corporate profiles.
Employee advocacy contributes directly to your company’s reputation and brand awareness. This impacts your organization’s growth as well. Here are 3 reasons to start working with employee advocacy in your organization.
When implementing employee advocacy, you’re only focused on engaging your employees. However, they aren’t the only type of stakeholder in your organization. Imagine what happens when your other stakeholders become brand ambassadors as well! Social Reach Optimization (SRO) increases your organic reach on social media by involving multiple types of brand ambassadors.
Download our white paper and learn how to effectively use SRO to gain maximum visibility!