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Start your adventure with the SRO fundamentals

Starts at
All-in-one experiment
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30 days free trial  •  No credit card required
14 days free trial  •  No credit card required
Main features
Schedule posts for business pages, co-workers & distributors
One-click posting via email
Posts are suggested to ambassadors via email and can be posted on personal and business pages with just one click!
Technical support
Setup social media strategy


Essential tools for efficiency and growth

Starts at
MAIN features
Everything from Starter
Mobile app
Posts are suggested to ambassadors on the mobile app and can be posted on personal and business pages with just one click!
Gather authentic content
Brand ambassadors can upload input for posts (e.g. images, video’s and text) as content tips for the admin directly from our mobile app.
Engagement tracking
Track your engagement with UTM codes, team activity and post likes, comments and shares on LinkedIn.

It's more than just software

To give you the best experience of our software, we guide you through the process.


Technical set-up (required)
Technical setup and onboarding of the Apostle platform by one of Apostle’s experts.
Basic guidance with the first steps in the framework

(Incl. content strategy review & kick off)

Full guidance from a certified SRO coach

(Incl. technical set-up, content strategy creation, multiple kick-offs, coaching sessions, help with scaling up and more. We provide all the help you need!)


WhatsApp Business white label integration
Updates white label mobile app
Single sign-on
CRM/ATS integration

Trusted by 1,000+ SME and enterprise businesses worlwide

Key features

Strengthen your organic strategic posts

Distribute strategic content to achieve business goals by creating an organic social media strategy through the steps in the framework.

Prompt co-workers with notifications

Your co-workers receive post suggestions via WhatsApp, mobile app or email which they can post very easy on their personal profiles.

Share content at scale

Schedule your posts for all your business pages and create post suggestions for your co-workers, so they can easily share work-related content on their personal accounts.

Make it easy with AI

Create multiple variatons of one post and use our Chat-GPT feature to make it super easy!

Measure your results

Set your KPIs and measure post results from co-workers or business pages using personalized UTM tracking.

Gamification & Rewards

Engage your brand ambassadors through gamification and reward systems for active participation.

Clear structure

Work with a relevant group of co-workers, measurable KPIs and defined, manageable roles, considering everyone's busy schedules.

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“Thanks to Apostle, we now reach millions of consumers in Europe each year through regional social media accounts”

Mickael Timmermans

Service Center Coordinator Europe at Shimano
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“Cialdini’s theory, clear videos, assignments, and 1-on-1 sessions with our SRO professional, have certainly contributed to my brand ambassador knowledge. I'm convinced that familiarity with these concepts is essential for those venturing into SRO.”

Maike Jansen

Principal Manager & Senior Consultant Social Media
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“Apostle provides an easy way for your employees to share content that you have pre-approved beforehand”

Erwin Sigterman

Digital Marketing Coordinator at Wienerberger

Top teams from all over the world use Apostle to smash their goals

Don’t just take our word for it. See real-life examples of great results our 1000+ clients achieved.

Job applicants by using Apostle
Views on personal posts
Reach generated through Apostle
Employer branding
More applications on vacancies
More reach on an advocacy post

Extra support to drive your success

We are not just a tool. We solve your biggest challenges to ensure success. Our support programs help you and your organization when you do not have the time or means.

Outsource content creation

Is your team too busy to create and distribute content? We work with a network of partners that can execute your content strategy and roll out the distribution of the content to your brand ambassadors.

Activate your brand ambassadors

Our adoption program solves all your challenges when it comes to activating brand ambassadors. It’s straightforward and based on proven behaviour change techniques to educate, excite and motivate your people.

Set-up and implementation

Adopting a brand ambassador program is at least as necessary as the tool. With our SRO Activation Program we help you make your ambassador program a succes!

Technical set-up

A professional technical set-up of the platform is provided and the features are tailored to your specific needs.
€499* one-off
Learn more
* €999,- with Pro & Enterprise plans.

SRO content strategy

Many organizations lack a content strategy and structure on social media. Develop a lean & mean, high-quality plan within a month.
€2.800 one-off
Learn more


The first group of brand ambassadors will be activated in the pilot phase. They receive kick-offs and, if desired, an e-learning program. During this trial period, successes will be celebrated.
Learn more
€1.250 one-off


On average, 68% of employees are open to become ambassadors. In this phase we extend the success and activate more ambassadors. Tools are used to change behavior in the desired way.
€1.750 /mo
Learn more

Frequently asked questions

What is the primary purpose of the SRO framework?

The framework is designed to create and manage an effective organic social media strategy, allowing users to handle multiple channels and collaborate with brand ambassadors using various tools and e-learning resources.

How does the framework help in social media management?

The framework streamlines social media activities, providing content creation, scheduling, and analytics tools. It also facilitates collaboration among team members and brand ambassadors.

Can I integrate the Apostle software with existing social media accounts?

Yes, the software is designed to seamlessly integrate with various social media platforms, allowing users to manage all their accounts in one centralized hub.

How does the e-learning aspect benefit users and brand ambassadors?

E-learning resources within the framework provide valuable insights and training on social media best practices, ensuring that both users and brand ambassadors are well-equipped to represent the brand effectively.

Can multiple team members work together within the framework?

Yes, the framework supports collaboration among marketing team members, enabling them to collaborate on content creation, scheduling, and other aspects of social media management.

What tools are available for content creation within the e-learning

The e-learning offers a suite of content creation tools, including graphic design, video editing, and caption generation, empowering users to craft engaging and shareable content.

Are there features for tracking social media performance?

Absolutely, the Apostle software includes robust analytics tools that allow users to track key performance metrics, assess the success of campaigns, and make data-driven decisions.

How can brand ambassadors be activated through the framework?

The framework provides a user-friendly activation process for brand ambassadors, allowing them to seamlessly connect with the brand and participate in collaborative campaigns. Read more about the framework.

Is there a limit to the number of social media channels I can manage?

No, the Aposte software is scalable and can handle multiple social media channels, allowing users to manage and expand their online presence.

What kind of support is available for users

Users can access comprehensive customer support, including documentation, tutorials, and a responsive helpdesk to address any queries or issues.

Can the Apostle software and framework be customized to suit specific branding requirements?

Yes, the software and framework are designed to be customizable, allowing users to tailor the interface and features to align with their brand identity and specific requirements.

How secure is the Apostle software in terms of data protection?

The software prioritizes data security and follows industry best practices to ensure the protection of user and brand ambassador information.

What types of social media campaigns can be run using the Apostle software?

The software supports a variety of campaigns, including product launches, awareness drives, and engagement initiatives, providing users with the flexibility to execute diverse strategies.

Are the Apostle software and framework suitable for businesses of all sizes?

Yes, the software and framework are scalable and adaptable, making it suitable for businesses of all sizes, from startups to large enterprises.

Can I schedule posts in advance?

Yes, the software includes scheduling features, allowing users to plan and schedule posts in advance, ensuring a consistent and timely social media presence.

How does the Apostle software help in managing and organizing content calendars?

The software provides intuitive tools for creating and managing content calendars, helping users stay organized, and maintain a cohesive social media strategy.

What reporting features are available for assessing the success of social media campaigns?

The software offers comprehensive reporting features, allowing users to generate detailed reports on campaign performance, audience engagement, and other key metrics.

Can the Apostle software be accessed from mobile devices?

Yes, the software is designed with mobile responsiveness in mind, enabling users to manage their social media activities on the go.

How can the framework help in fostering a sense of community among brand ambassadors?

The framework provides collaboration tools and features to foster communication and community-building among brand ambassadors, creating a supportive and engaged network.

What are the key steps involved in utilizing the framework, and how do tasks, e-learning lessons, and coaching sessions with an SRO Professional play a role in the process?

The framework guides users through a structured process that includes specific tasks for content creation, scheduling, and analytics. Additionally, users benefit from e-learning lessons to enhance their social media expertise and coaching sessions with an SRO (Social Reach Optimization) Professional for personalized guidance and strategy refinement. This multi-faceted approach ensures a comprehensive and effective social media management experience within the framework.

What functionalities does the software offer for creating social media content and curating authentic content from a group of co-workers?

The software provides a suite of content creation tools, empowering users to design engaging posts. Additionally, it includes features for seamlessly gathering authentic content from co-workers, allowing for effective curation. For a detailed overview of these functionalities, please visit our landing page.

Are specific roles available within the framework for managing tasks, and what responsibilities do they entail?

Yes, within the framework, there are two primary roles for executing tasks. The SRO Coach is responsible for project oversight, while the Social Master takes on the role of content responsibility. Interestingly, both roles can be performed by a single person. Additionally, among co-workers acting as brand ambassadors, there are three distinct roles. For a comprehensive understanding of these roles and their respective responsibilities, please refer to our roles webpage.

Join 1000+ companies already growing with Apostle

It’s easy to get started

You can start easily with a small group of ambassadors in 5 minutes and unlock the full potential of Social Reach Optimization.

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