A personal experience on Twitter from our founder, Koen Jordaans, was the inspiration for an innovative, new vision. Exactly this experience showed the power and impact social media can have, in particular the authentic manner of communication that contributes to this. From this vision, he developed a methodology that helps organisations to achieve their organizational goals.
The Social Shift: from social media to social thinking.
You can reach the whole world for an important part on you own. However, it is not naturally that you reach everyone that you target with your social media messages. This requires a delicate interaction between good content via owned-, paid- and earned media channels. Combine this with the right strategic approach and succes will lie within your reach!
The highest form of communication is from person to person. Only honest, authentic and personal forms of communication make it possible to transfer your vision, beliefs, motives, ideas and inspiration to others. In order to make a real difference in this world.
Therefore, it is important to focus only on this form of communication: honest, authentic, and especially... personal.
Apostle developed a Social Shift methodology that will help you with this. Through the engagement of your employees and a smart social media approach, you will be able to reach the relevant networks that you are aiming on.
The leading social branding platform! Via Apostle you can publish, advertise, manage, analyze, activate your team all in one dashboard. By gathering and sharing authentic content.
The Social Shift functions as the foundation for our diverse functionalities. The content strategy, role management and employee advocacy are essential elements from our methodology. This is why they have a central role in our Apostle connect platform.
We support organizations and other users by the adoption of our platform. Our in-house developed E-learning program and technical support will guide users through our program and helps them to get started. Furthermore, we support our consultant with activation campaigns to strive for maximal efficiency from our Social Shift.