As SRO Coach, you will coach the Social Master (content creator within an organization) and regular brand ambassadors to get the most out of their ambassador program using the Apostle platform. To achieve this, we will provide all the tools necessary to dress your role correctly.
As a Social Reach Optimization (SRO) Coach, you are responsible for implementing SRO programs. Social Reach Optimization is the optimization of organic reach by activating brand ambassadors on social media.
SRO is a new category in marketing next to social advertising and SEA and is comparable with SEO in the well-known Google landscape. It helps achieve HR, marketing, recruitment, and sales corporate goals. Companies will invest billions of dollars and euros in SRO in the coming years. This is because of the changing algorithms of social media platforms, reduced reach of company pages on social media, recently changed legislation and rising advertising costs.
These developments have created a new role within marketing teams and agencies; the SRO Coach. The SRO Coach helps companies successfully implement SRO. The SRO program can be implemented within your and your client's organizations. Within your organization, you assume the role of SRO coach within the marketing, communications, or HR team. It is also possible that the agency where you work offers your role as SRO Coach, and you are hired by other organizations.
As SRO Coach, you will coach the Social Master (content creator within an organization) and regular brand ambassadors to get the most out of their ambassador program using the Apostle platform. To achieve this, you will receive all the tools necessary to dress your role correctly.
As an SRO coach, you will first be certified to implement the brand ambassador program at a strategic level. The implemented program contributes to achieving sales, marketing, HR, and recruitment goals.
Apostle provides and teaches how to implement a successful brand ambassador program. The program is called ‘SRO program’ and is designed with a comprehensive e-learning, handy templates, personal sessions, and group sessions. As an SRO Coach, you can use these tools to successfully roll out the program to your organization and your clients.
With this ready-made SRO program, you easily guide every organization step-by-step into utilizing the social media channels of employees, dealers, or franchisees. You are the project manager of the ambassador project and are able to create content strategies and provide training on brand ambassadorship. As a Coach, you ensure that the implementation runs smoothly and that your clients are satisfied with their social media activities.
Using a kickback construction, you receive a passive income for every customer your organization connects to the Apostle platform. In addition, the SRO program is enormously profitable for agencies or freelancers due to the many contact moments and sessions with the client.
The tasks can be completed step-by-step via a checklist. And for each task, there are ready-to-use templates that you can download or immediately use in the Apostle platform.
An SRO coach can be someone within an organization, a freelancer, or an agency employee. Based on this, there are optional tasks: