Marketing

Extend your reach with employee advocacy

Stefan Kapteijns
·
April 8, 2021

No matter whether you’re a fledgling enterprise or multinational corporation, trusting your employees to share relevant content on social media can reap huge rewards. Sharing smart, optimised content not only builds their professional profile but drives new business for your company!

Brand engagement increases with the help of employee advocates

The Apostle tool offers the ability to grow your brand engagement beyond expectations. Whether it would be on LinkedIn or other social media, Apostle's expert team possesses the knowledge to support your business every step of the way. That is why we offer a purpose-built platform that is easy to get started with, giving fast results—all traceable with detailed insights. Our intuitive interface and rich analytics are just a few clicks away.

LinkedIn’s own statistics show that users who regularly share content grow their network up to four times faster than those who do not. The reach your company and brand gains through these channels is extensive. Active employee advocates reach a much wider audience, increasing your overall influence.

Employee advocates make the best brand ambassadors

Most companies would assume customer-facing employees account for the majority of customer brand perception; however, this is not the only area of impact. The prominent and expansive growth of social media mean employees with non-customer facing roles also play a pivotal role in the perception of your brand. Click-through rates (CTR) are doubled when your employees share content, compared to top-down company shares of the same material.

Good customer relations, improved customer experiences, and the possibility to be actively involved—for instance, sharing branded messages via social media—are just some of the employee benefits involved. These employees will be significantly better brand ambassadors for your brand than less-engaged employees.

Employee advocates support your bottom line

Simply put, when employees advocate for your brand, it improves your bottom line. Although specific figures can be hard to come by, Engaged Company Stock Index records the stock performance of a wide range of companies who all have one thing in common—high engagement rates. Between October 1st, 2012 to March 31st, 2017, this index of highly engaged companies outperformed the S&P 500 by over 25%.

How you can improve employee advocacy with Apostle

Offering a unique platform, Apostle gives companies the means to provide employees with the right tools to share authentic content. By establishing guidelines for sharing, you can motivate your employees to engage both offline and online via social media. When they do use online platforms to share your company message, Apostle insights show you just how far that influence has spread, and who is interested in your brand. Boosting your bottom line by adopting an employee-focused business approach has been made easy by Apostle.

Kom in contact met onze expert Koen Jordaans om de mogelijkheden voor jouw bedrijf te bespreken!