From commercial to story
The fact that after a rough start due to corona, things are now running smoothly. But Oscar and Erika had more wishes. "We want to boost the number of proposed messages that employees approve. To stimulate this, we make a survey of everyone, rewarding the most active 'go-getters'. Just with something sympathetic, like a chocolate bar."
"Also, we would like to receive more content from the employees themselves," Oscar concludes. "About what's going on in the showroom, for example. Then we can put a nice touch on our stories, moving a bit more from commercial to story. We call on our people to do this in a smooth vlog. Of course, we also make it as easy as possible for them. This means: throw pictures and a few keywords into the group, and... gas up!"