KTBA stands for quality, training, guidance for reliable business, a service provider in the food industry that helps organizations to ensure continuity. Together with 85+ specialists, KTBA started with Apostle 1,5 years ago under the wing of marketeer Bas van Seeters.

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KTBA, a Mérieux NutriSciences Company is an ambitious company. Their goal is to be ‘best in class’. A lofty ambition, but with a focus on raising our customers to a higher level.

KTBA has been a market leader for many years and develops innovative services and products that are relevant for you. They inspire as a strategic sparring partner in high-grade Quality Assurance, Riskplaza & Business Assurance services in the food and consumer goods industry.

"With this platform we prepare ready-to-use social media messages for our retailers that they can easily post with their smartphones, while working in their shop. This greatly increases our regional brand awareness and helps our dealers become active online. Today, social media has become part of our online strategy to take Shimano Service Centers to the highest levels."

- Erik-Jan Brunninkreef, Manager retail services & concepts at Shimano

“Easy to use platform with a very promising future”

- Walter Young, Marketing Program Manager at Canon

"Social media are an important part of our marketing mix. With Apostle's tools, we offer our customers valuable content at the right time in their customer journey. In addition, Apostle's tools support our employees in providing relevant content for their network."

- Luuk Slaats, CEO Centralpoint


"For KTBA, Apostle is a way to motivate employees to share their knowledge and facilitate the different possibilities to share this," says Bas van Seeters. The specialists at KTBA are mainly consultants, know everything about their area of expertise, but are of course not marketers. That is why Apostle was implemented in steps in the company: it started with sharing corporate messages and later employees started submitting their own content.


KTBA started the process by coming up with a good story, creating a baseline, also known as the content strategy. By determining the strategy and having the management explain why they entered into this process, it became possible to make the organization more visible to the end user. "We did this through sharing authentic content and appearance, but also by doing so in a trusted and reliable way. And what better way to do this by sharing this content on the platforms of a specialist?".


About half of KTBA’s employees (110 employees) are connected to the app. “Especially when you work with people, you also have to show your organization in a different way”, according to van Seeters. Despite the increased involvement in the organization, submitting content is still focused on quantity: employees must recognize which moments are worth sharing. According to van Seeters, this is already paying off a lot: “The likes are sky high, the views are sky-rocketing, we see that some messages have been viewed more than 8000 times. You cannot achieve this with corporate pages!”

Get in touch with our expert Koen Jordaans to discuss the options for your company!

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