2:30

Centralpoint

Selling products can easily be done by any it-reseller. But offering customized and high-quality IT solutions is a different story. With the help of the Apostle, Centralpoint is now increasingly informing the market that it is the best knowledge partner to help them with their enquiries. And it all starts with social media.

150
Ambassadors
2400000
total reach
3200
Posts created

Meet Customer

Centralpoint, the biggest IT-reseller in the Netherlands and Belgium, gives brand independent advice about comprehensive IT-solutions for companies. They keep it simple and create clarity in complex IT challenges. Whether it concerns security, data storage, connectivity, mobile working, management or maintenance and logistics.

Whatever your IT question is: get IT done.

"With this platform we prepare ready-to-use social media messages for our retailers that they can easily post with their smartphones, while working in their shop. This greatly increases our regional brand awareness and helps our dealers become active online. Today, social media has become part of our online strategy to take Shimano Service Centers to the highest levels."

- Erik-Jan Brunninkreef, Manager retail services & concepts at Shimano

“Easy to use platform with a very promising future”

- Walter Young, Marketing Program Manager at Canon

"Social media are an important part of our marketing mix. With Apostle's tools, we offer our customers valuable content at the right time in their customer journey. In addition, Apostle's tools support our employees in providing relevant content for their network."

- Luuk Slaats, CEO Centralpoint

Challenge

Luuk Slaats, managing director of Centralpoint, has been convinced: “The customer journey now mostly takes place online. Perhaps not completely, but there is certainly a beginning.” It is perfectly clear to him where his marketers need to be to position the company: online. Initially, social media was simply "part" of the marketing mix. However, there was no real strategy behind it, the Social Shift methodology and the Brand Advocacy platform of Apostle had to change that.

Approach

Together with Centralpoint’s marketing and communication department, a broad project team was put together and a strategic plan was drawn up together. "We had already decided ourselves that we wanted to make our knowledge accessible to the outside world by turning our employees into ambassadors." Thanks to the Social branding platform of Apostle, they can easily share their messages about the organization through the social media channels of the ambassadors.

Especially on LinkedIn, we had experienced how valuable it is to start a conversation with your target group on social media, without it breaking the bank too much. You really have to anchor it in the organization and safeguard it in your processes. This is only possible if you have an integrated approach to it and Apostle helps with that.

Results

It has been 4 years since Apostle started working with Centralpoint and they now have approximately 150 ambassadors that are actively sharing posts to their LinkedIn profiles daily. The participating employees are more involved than they were before. Above all, they show the market what Centralpoint has to offer and are constantly top-of-mind of in the customer journey.

Get in touch with our expert Koen Jordaans to discuss the options for your company!

Next level engagement

Start now with brand ambassadors and experience the true power of social media.