Articles about

Social Reach Optimization

What is your role as SRO Coach?

As SRO Coach, you will coach the Social Master (content creator within an organization) and regular brand ambassadors to get the most out of their ambassador program using the Apostle platform. To achieve this, we will provide all the tools necessary to dress your role correctly.

Stefan Kapteijns

October 17, 2023

Activate the Social Creator and Social Activator

To create a successful social media ambassador program, companies should start with a small group of social creators and activators. Social creators are digital-savvy colleagues who are comfortable with creating content and using social media. C-level executives make great activators, possessing the confidence and influence needed to be early adopters. It is important to approach candidates in person to make them feel special and appreciated.

Stefan Kapteijns

August 22, 2023

How Centralpoint put the right people in the right place to get started with SRO

Centralpoint merged with Dustin in 2022 to become a major IT solutions and reselling company in Europe. They started working with Apostle in 2017 with a small group of brand ambassadors and have grown to 150 ambassadors. The results were impressive, leading to a 612% increase in online reach, leads, and potential candidates. Centralpoint's social media strategy has transformed, becoming their primary source of leads and communication with potential customers.

Nicole Verstraten

August 11, 2023

How to scale up your SRO program

After an organization has onboarded their first group of ambassadors and increased involvement gradually over time, it's time to reflect on their plan and scale up their activity. Options include regular kick-off meetings, a keynote presentation, and a landing page. To avoid duplication, content should be spread evenly and not every post scheduled for every ambassador.

Koen Jordaans

August 22, 2023

Social Media Trends: what we learned from 2022

In 2022, social media experienced changes that will shape strategies moving forward. These changes include breaking down barriers, embracing deeper meaning in messages and prioritizing transparency to build trust. This shift towards authentic communication and user-generated content, as well as the concept of Social Reach Optimization (SRO).

Nicole Verstraten

August 11, 2023

SRO program: the Social Ambassador

Social Ambassadors are the final step in bringing the stories that have been gathered, curated and visualized to life. And the great news is, it’s also a role that can be completed with just a few clicks.

Nicole Verstraten

August 22, 2023

SRO program: the Social Activator

Social Activators play a critical role in inspiring the rest of the organization to actively share content on social media. They have great influence and can inspire staff to join the program.

Nicole Verstraten

August 11, 2023

SRO program: the Social Creator

The Social Creator takes responsibility for creating and gathering the authentic content from your colleagues that brings your company’s products and services to life.

Nicole Verstraten

August 11, 2023

An introduction to the structure and roles in SRO and Apostle

Social Reach Optimization has a specific role structure that sets clear expectations for all ambassadors. Alongside the SRO Coach there are four roles in our program: Social Master, Social Activator, Social Creator and Social Ambassador. In this blog we'll dive deeper into the roles and structures in SRO and Apostle.

Nicole Verstraten

August 11, 2023

SRO program: the Social Master

The Social Master acts as the project manager for your SRO program. This important role has overall admin control for your program, and creates and schedules all social media posts for your Social Ambassadors to share.

Nicole Verstraten

August 11, 2023

Social Reach Optimization works for these departments and types of organizations

By now, you’ve probably read all about the benefits of Social Reach Optimization (SRO) and want to know more about how to apply it in your organization. Which departments benefit the most from SRO? And for what types of organizations does SRO work best? Read all about it in this blog post!

Nicole Verstraten

August 11, 2023

7 essential elements of Social Reach Optimization

Are you tired of expensive social media advertising, while not getting the results you need? To really connect with customers, stakeholders, and job candidates, you need a different approach. Social Reach Optimization (SRO) is about sharing authentic content on your brand ambassadors’ social media pages, to boost your reach and visibility. But how does Social Reach Optimization work exactly? In this blog post, you’ll read all about the 7 essential elements of SRO.

Nicole Verstraten

August 11, 2023

What is franchise advocacy?

Getting every franchise to contribute to your social media activities can be challenging. One of the reasons is that not every franchisee has a marketeer or content creator in their staff, which means they may not have the time or knowledge to post on social media. But even when you suggest ready-to-share posts on an internal platform, your franchisees don’t always copy and share them on their regional corporate pages. How do you make sure your franchisees share relevant content on social media? And how do you maintain a consistent brand image? Meet franchise advocacy!

Annemieke Hendriks

August 11, 2023

Want more control over retailers' brand communications? Meet dealer advocacy!

Many brands do not sell their products and services directly to customers, but use dealers instead. As a brand owner, you’ll always be in contact with these dealers, however, they are responsible for promoting your products. And this is exactly where you could improve the process. Want to know how? Meet dealer advocacy!

Nicole Verstraten

August 11, 2023

Why employee advocacy is crucial for your sales

You may have noticed that awareness of employee advocacy is growing. Far from just a way to increase visibility online, employee advocacy can play a critical role in your organization's future performance. In this blog post, you’ll learn how employee advocacy benefits your sales.

Nicole Verstraten

August 11, 2023

How to prevent duplicate content for your social media ambassadors

We can all remember feeling overloaded by one brand who didn’t co-ordinate their corporate social media posts effectively. When several colleagues share the same content about a news item or event, you might experience similar negative feelings. That’s why it’s essential to use a clear strategy when distributing your content. Luckily, the Apostle platform has your back.

Nicole Verstraten

August 11, 2023

How to persuade your colleagues to become brand ambassadors

Companies are waking up to the fact that stories are more meaningful and inspiring when they’re told by staff in a variety of roles and at different levels. It also increases your organic reach dramatically. So how do you persuade your employees to become brand ambassadors?

Nicole Verstraten

August 11, 2023

5 benefits of Social Reach Optimization

Your audience wants to read authentic, personal stories on social media. They’re not interesting in constantly seeing marketing content and advertisements. That’s where Social Reach Optimization comes in.

Annemieke Hendriks

August 22, 2023

Subscribe to our newsletter

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Articles about

Social Reach Optimization

What is your role as SRO Coach?

Activate the Social Creator and Social Activator

How Centralpoint put the right people in the right place to get started with SRO

How to scale up your SRO program

Social Media Trends: what we learned from 2022

SRO program: the Social Ambassador

SRO program: the Social Activator

SRO program: the Social Creator

An introduction to the structure and roles in SRO and Apostle

SRO program: the Social Master

Social Reach Optimization works for these departments and types of organizations

7 essential elements of Social Reach Optimization

What is franchise advocacy?

Want more control over retailers' brand communications? Meet dealer advocacy!

Why employee advocacy is crucial for your sales

How to prevent duplicate content for your social media ambassadors

How to persuade your colleagues to become brand ambassadors

5 benefits of Social Reach Optimization

Popular features

For admins

For ambassadors

User groups

Use case

Resources

Company

Academy

Legal & IT

Follow us

Contact us