In 2017, Shimano was struggling to gain controle over the online brand communications of their retailers. They engaged Apostle to get structure in their online brand messages on the social media channels of their retailers.Retailers, the eyes and ears of the organisation in terms of customers, got the opportunity to share the knowledge of Shimano on a hyperlocal level, using ready-made social media posts. Due to this collaboration, Shimano has experienced a tremendous growth online at an international level.
Do you want to know how Shimano achieved an enormous growth in reach on social media? Download and read the complete casestudy!