Selling products can easily be done by any it-reseller. But offering customized and high-quality IT solutions is a different story. With the help of the Social shift, Centralpoint is now increasingly informing the market that it is the best knowledge partner to help them with their enquiries. And it all starts with social media.
Luuk Slaats, managing director of Centralpoint, has been convinced: “The customer journey now mostly takes place online. Perhaps not completely, but there is certainly a beginning.” It is perfectly clear to him where his marketers need to be to position the company: online. Initially, social media was simply "part" of the marketing mix. However, there was no real strategy behind it, the Social Shift methodology and the Brand Advocacy platform of Apostle had to change that.
Together with Centralpoint’s marketing and communication department, a broad project team was put together and a strategic plan was drawn up together. "We had already decided ourselves that we wanted to make our knowledge accessible to the outside world by turning our employees into ambassadors." Thanks to the Social branding platform of Apostle, they can easily share their messages about the organization through the social media channels of the ambassadors.
Especially on LinkedIn, we had experienced how valuable it is to start a conversation with your target group on social media, without it breaking the bank too much. You really have to anchor it in the organization and safeguard it in your processes. This is only possible if you have an integrated approach to it and Apostle helps with that.
It has been 4 years since Apostle started working with Centralpoint and they now have approximately 150 ambassadors that are actively sharing posts to their LinkedIn profiles daily. The participating employees are more involved than they were before. Above all, they show the market what Centralpoint has to offer and are constantly top-of-mind of in the customer journey.