Employee advocacy

Centralpoint

"By using Apostle, we are more likely to be top-of-mind in the customer journey of potential customers."

#employeeadvocacy

Quote

"Social has really become the starting point of our marketing. It has 'sped up' our whole marketing process." - Luuk Slaats, CEO Centralpoint

About the business

Centralpoint, the biggest IT-reseller in the Netherlands and Belgium, gives brand independent advice about comprehensive IT-solutions for companies. They keep it simple and create clarity in complex IT challenges. Whether it concerns security, data storage, connectivity, mobile working, management or maintenance and logistics. ‍ Whatever your IT question is: get IT done.

Challenge

Luuk Slaats, managing director of Centralpoint, has been convinced: “The customer journey now mostly takes place online. Perhaps not completely, but there is certainly a beginning.” It is perfectly clear to him where his marketers need to be to position the company: online. Initially, social media was simply "part" of the marketing mix. However, there was no real strategy behind it, the Social Shift methodology and the Brand Advocacy platform of Apostle had to change that.

Approach

Together with Centralpoint’s marketing and communication department, a broad project team was put together and a strategic plan was drawn up together. "We had already decided ourselves that we wanted to make our knowledge accessible to the outside world by turning our employees into ambassadors." Thanks to the Social branding platform of Apostle, they can easily share their messages about the organization through the social media channels of the ambassadors. Especially on LinkedIn, we had experienced how valuable it is to start a conversation with your target group on social media, without it breaking the bank too much. You really have to anchor it in the organization and safeguard it in your processes. This is only possible if you have an integrated approach to it and Apostle helps with that.

Results

  • Increased regional reach on LinkedIn

  • Increased customer contact

  • More upsell

  • Thought leader IT

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