Nicole Verstraten
August 11, 2023

Brand advocacy platform: more than just a social media planning tool

Brand promotion through Apostle's brand advocacy platform

Let's begin by delving into the concept of brand advocacy. It refers to the active and enduring support that people offer to your business when willingly promote your brand. Alongside conventional marketing and advertising campaigns, this entails leveraging brand ambassadors to amplify your brand's message far and wide.

Brand ambassadors can be drawn from your employee base or even enlisted from retailers, dealers, franchisees or other business partners associated with your brand. To facilitate this endeavor, Apostle has developed a brand advocacy platform, drawing from our extensive expertise in employee advocacy and social media campaigns.

Why a brand advocacy platform?

In today's fast-paced business landscape, companies often struggle to fully capitalize on the potential of social media. Time constraints and limited expertise can hinder their ability to harness the full power of these platforms. While various social media planning tools exist to support content marketers in their efforts, they often fall short when it comes to mobilizing employees and other business partners as effective brand ambassadors.

However, your employees possess a valuable asset with their own networks, which can significantly impact your company's online visibility, especially given the constantly changing algorithms and reduced reach of company pages. Empowering your employees to become brand ambassadors is essential, but standard employee advocacy tools may not always provide the necessary support.

Apostle's brand advocacy platform takes a more comprehensive approach by inspiring and motivating your employees through a complete activation process. The result is a more dynamic social media strategy, leading to an improvement in your online visibility (as evidenced by a remarkable 561% increase in reach compared to corporate posts, details available in the PDF below). By leveraging this platform, your brand can thrive through authentic engagement and effective brand promotion on social media channels.

How does Apostle's brand advocacy platform work?

Our brand advocacy platform equips your employees with software to encourage their active engagement on social media. With Apostle, they can easily submit content, such as texts and photos, to a designated Social Master. The Social Master then transforms this user-generated content into professional messages, and suggests it to your brand ambassadors to share it on their personal social media accounts.

Complementing the platform is the Social Reach Optimization (SRO) methodology, a unique framework based on scientific research on behavior change, developed by Apostle to activate employees successfully as brand ambassadors and keep them activated in the long run.

Keep your employees motivated with brand advocacy

For a good brand advocacy strategy, an activation program is essential. The SRO program is a comprehensive step-by-step activation program designed to activate brand ambassadors on social media platforms. By leveraging the principles of behavioral science and practical experience, this program equips participants with the necessary tools, knowledge, and confidence to enhance their presence and engagement on social media. With assignments, online lessons and coaching sessions, your employees learn to really understand their role in your social media strategy. By motivating them to deliver and share branded and personal work-related content, they become personally and substantively involved.

But, not only is initial motivation important, it is also essential that your employees remain active and enthusiastic throughout the process, and that requires regular brainstorming sessions and meetings. In addition, Apostle's brand advocacy platform uses rewards and gamification. This way, you can keep track of the most active ambassadors, and use incentives to reward them.

Switch to Apostle's brand advocacy platform today

Apostle goes beyond being just a social media planning tool or an employee advocacy tool; it is a comprehensive brand advocacy platform. Whatever your goals may be – whether it's driving extra revenue or enhancing the visibility of your organization – Apostle is here to support you every step of the way.

Unlock the full potential of brand advocacy with Apostle and embark on your journey to success. Contact us today to explore the possibilities and see how we can empower your brand to thrive in the digital landscape. Let us be your partner in achieving your objectives and taking your brand to new heights.

Employee Advocacy Research Report

~ The Marketing Advisory Network

Schedule a discovery call with expert Koen Jordaans to discuss the options within your organization!

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