Juultje Peels
December 12, 2023

5 Must-Know Tips for Social Media Success in December

It's December, the most festive and busiest time of the year. This month lends itself perfectly to creating fun employer branding and authentic content. But... How do you ensure your social media schedule stays vibrant and your employees stay engaged? We'll provide five tips to ensure your social media planning and employee advocacy program remains dynamic and fully utilized during the holiday season.

Tip 1: Keep it Authentic

December emphasizes authenticity. Showcase your team by sharing moments from the office festivities or year-end reflections. Encourage your employees to share their experiences on their individual pages. Real stories resonate with audiences, providing a genuine connection with the faces behind your brand.

Tip 2: Plan Ahead

Planning is essential in the busy month of December. Develop a content calendar to avoid last-minute scrambling. If you use Apostle, our platform is designed to assist you. Proactive planning ensures your social media remains consistent and engaging, allowing you to enjoy the holidays without compromising your online presence.

Tip 3: Implement Giveaways Thoughtfully

In the spirit of giving, consider hosting giveaways, offering discounts, or providing VIP access to your followers. The goal is to create a positive association with your brand during the holiday season. Thoughtful giveaways generate excitement, stimulate conversations, and enhance overall engagement.

Tip 4: New Year Countdown

Prepare your audience for the New Year by initiating a countdown. Share daily highlights from the past, sneak peeks into the future, or interesting facts. Sustain the momentum until the New Year's countdown. If you're considering a giveaway, this is an opportune time to introduce it.

Tip 5: Acknowledge Employee Advocacy

Encourage your team to participate in the employee advocacy program by offering incentives. Recognize the most valuable ambassador, the post that stole the show, or the one that got everyone chatting. Distribute rewards at the year-end gathering to foster positivity as you enter the new year. 

Implementing these tips will help maintain a focused content strategy and keep your team in a professional yet festive spirit. Wishing you a pleasant holiday season and looking forward to connecting in the new year.

Schedule a discovery call with expert Koen Jordaans to discuss the options within your organization!

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