We’ve already taken a look at how to create a good content strategy and the kinds of advantages it can deliver. In this blog post, you’ll learn more about social media planning. When you’re trying to work out how to plan social media content effectively, there are various factors to consider. This includes the type of content you want to share, how frequently, and at what times of the day.
Read on to learn our social media planning tips and the sort of impact they can have as part of your content strategy.
Create a content calendar
Streamline the day-to-day management of your social media posts by creating a content calendar. This makes it much easier to keep up with a continuous flow of new content and ideas across multiple social media channels. With a content calendar, for example, you can create monthly overviews that make it easy to schedule posts within your social media platform of choice.
Connect your content calendar and strategy
When you created your content strategy, you determined which topics or pillars you wanted to share messages about and how often you wanted to do so. Suppose that your strategy states that you want to share a vacancy four times a month. Simply schedule a vacancy for, say, every Tuesday. By doing this at a consistent time each week, you create recognition and expectation among your audience.
Extend your planning to each pillar
Do you want to post three messages a month about your organization's DNA? If so, add this to your content calendar. It’s not a problem if you don’t know immediately what kind of messages these will be. If you know when you want to share messages, you can give an ambassador the specific task of providing the relevant authentic content. You can do this for every content pillar in your strategy.
Timing is important
The day and time that you post can affect your reach on different social media platforms. For example, research indicates that the best time to post on LinkedIn is between 8 and 10 in the morning (especially on a Tuesday). Across all channels, if you post at 11 o'clock in the evening, it is likely to have much less reach than if you post at 12 o'clock in the afternoon. The best days and times vary depending on your audience and social media channel.
Use the right tool to put your plan into action
Social media planning is essential if you want to manage your brand content effectively. Gain an overview of the pillars for which you need content, schedule posts, and work out the best times to engage with your audience. But your plan is only as good as its execution.
Find the right digital tools for your social media plan and guarantee your results - whether your content largely involves written posts, photos, videos, or a mix of all three. At Apostle, our Brand Advocacy platform takes your planning and turns it into a practical workflow that optimizes your social media content strategy.