Articles by

Stefan Kapteijns

Organic growth, authentic content, advantage of personal channel

As a marketer you invest a lot of time in creating good content. The pressure from the sales department is increasing because they are looking for new leads. But... you don't have enough budget to buy expensive social media ads to run successful campaigns. On the other hand, you see the organic social media reach of your company pages is decreasing more and more. Recognizable? Don’t worry. We have the solution for your problem!

Stefan Kapteijns

October 21, 2021

What is employee advocacy?

Before we start diving into employee advocacy, we would like to tell you the story behind the popular strategy. With the rise of social media, employees have more influence than ever on the image of your organization. How can you turn today’s employees into brand ambassadors? And how will you make sure that they will connect their own ‘personal brand’ to your organisation?

Stefan Kapteijns

September 23, 2021

Extend your reach with employee advocacy

Investing in empowering your employees to share your business content with their network can be hard to justify without proven results. Making your employees feel valued is one thing but improving key performance indicators is at the heart of every successful business.

Stefan Kapteijns

July 20, 2021

Enable your colleagues to be brand ambassadors

More and more companies are using employee advocacy to boost their online content and stay ahead of the competition. Not only does the organisation itself benefit from this, but it also creates opportunities for employees. For them, it is a way to increase visibility in their own network by telling authentic stories from the workplace.

Stefan Kapteijns

July 20, 2021

How to effectively implement a brand advocacy tool in your organisation

Many companies are searching for the best ways to benefit from social media. However, they often miss out on good opportunities, even when they use specialist software.

Stefan Kapteijns

July 20, 2021

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